Geotab USA announced the acquisition of Link Labs, a Maryland-based company specializing in asset tracking technology. Financial terms of the transaction were not disclosed.
The acquisition enhances Geotab’s asset tracking portfolio with enterprise-grade small asset tracking solutions.
Link Labs has spent more than a decade developing IoT location technology that helps organizations locate and monitor high-value assets with precision, low cost, and scale.
The company serves customers across large enterprise, hospitality, construction, and other asset-intensive industries.
Geotab said the acquisition addresses a growing challenge for fleet operators and organizations that need visibility across vehicles, equipment, tools, cargo, facilities, job sites, and supply chains.
The construction industry alone faces more than $1 billion annually in lost, stolen, or misplaced equipment.
Link Labs’ technology is designed to track indoor and outdoor assets across facilities, job sites, and supply chains.
The integration of Link Labs’ product, operations, and expertise into Geotab’s ecosystem is expected to strengthen Geotab’s connected operations platform.
Geotab said the deal supports its broader focus on helping customers gain more complete operational visibility and actionable intelligence.
Geotab is a global connected operations, video telematics, and AI-powered insights company.
The company is trusted by more than 100,000 customers, including small and midsize fleets, Fortune 500 enterprises, public-sector organizations, and the U.S. federal government.
Geotab connects approximately 6 million vehicles and assets and processes 100 billion data points daily.
KEY QUOTE:
“As fleets grow more complex, so does the need for complete operational visibility. Vehicles are only part of the picture. The equipment, tools and cargo that move alongside them represent real cost and disruption when they go untracked. Acquiring Link Labs is a natural next step in Geotab’s evolution as a data company, one that gives our customers a more complete view of their operations and the intelligence to act on it. I am thrilled to welcome the Link Labs team to Geotab and excited for what we can accomplish together.”
Neil Cawse, CEO of Geotab
