Why HubSpot Is Buying B2B Intelligence Company Clearbit

By Amit Chowdhry ● Nov 13, 2023

HubSpot recently announced that it has entered into a definitive agreement to acquire Clearbit, a top B2B data provider, to help HubSpot customers grow with industry-leading customer intelligence.

Real-time unified data is at the core of the HubSpot customer platform. HubSpot unifies first-party customer data and links it with native marketing, sales, and service engagement tools. With Clearbit, HubSpot can bring rich third-party company data into its record system, making HubSpot the central source of truth for go-to-market professionals.

From tracking website visits to monitoring a company’s news announcements, HubSpot could provide front-office teams the most comprehensive context about their customers and prospects–when it is so critical to identify best-fit customers and purchase intent.

Clearbit can help businesses enrich customer records with over 100+ firmographic, demographic, and technographic data points from public and private data sources, including social profiles, company websites, crowdsourcing, and more. Over 400,000 users rely on Clearbit’s robust data across 20 million companies and 500 million decision-makers to identify high-fit prospects, understand purchase intent, and effectively connect with customers.

Even though it has become easier to gather company and contact data over the past few years, it is still challenging for scaling businesses to analyze and use that data. Using Clearbit and HubSpot AI in one platform, HubSpot customers can easily understand their data and pull actionable insights.

Clearbit has been available to HubSpot customers as part of the HubSpot App Marketplace since 2019. And as part of this acquisition, HubSpot remains dedicated to upholding its high standards of responsible data sourcing, transparency, privacy, and security.

Upon the completion of the transaction, Clearbit will become a wholly owned subsidiary of HubSpot and eventually be integrated as an offering within HubSpot’s customer platform.


“To cut through the noise with deep relevance, businesses need reliable, high-quality data about their customers. That means enriching your company’s internal customer data with real-time external context. Clearbit has made it its mission to collect rich and useful data about millions of companies. HubSpot’s AI-powered customer platform combined with Clearbit’s data will create a powerful, winning combination for our customers.”

— Yamini Rangan, CEO of HubSpot

“Clearbit has always believed that data is fundamental to the best B2B go-to-market teams. By joining forces with HubSpot, the industry’s most loved B2B customer platform, we will unlock a whole new level of value for our customers and help all of B2B grow better.”

— Matt Sornson, Co-Founder and CEO of Clearbit

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