Why Huron (HURN) Is Buying Salesforce Industries Partner ForceIQ

By Noah Long ● October 16, 2020
  • Global professional services company Huron (NASDAQ: HURN) announced it entered an agreement to buy ForceIQ. These are the details.

Global professional services company Huron (NASDAQ: HURN) announced it entered an agreement to buy ForceIQ — which is a leading Salesforce Industries (formerly known as Vlocity) partner that is focused on helping clients drive digital transformation and innovation at scale powered by the cloud. And Huron and ForceIQ will use their combined industry, functional, and technical expertise to help organizations create exceptional digital customer experiences that drive long-term growth.

ForceIQ — a certified Salesforce Industries (formerly Vlocity) partner — helps organizations design, build and bring to market products, services, and experiences powered by Salesforce. And since its founding in 2018, ForceIQ has focused on providing digital innovation for patients, providers, and payors using the Salesforce and Vlocity technologies. Over 65 global employees will join Huron in addition to the business’s founders, Daniel Townsend, Jonathan Williams, and Deepak Bandi.

Going forward, ForceIQ will be included in Huron’s Business Advisory operating segment. The terms of the acquisition — which is expected to close in November 2020 — were not disclosed.


“Businesses are being forced to rethink how they engage with their customers and reassess how they get work done as a result of the disruption in today’s economic environment. This acquisition accelerates Huron’s commitment to helping our clients better compete in disruptive and highly competitive markets.”

— James H. Roth, chief executive officer of Huron

“Huron and ForceIQ are a natural strategic and cultural fit and we are excited to join an organization with a similar entrepreneurial mindset as we work together to grow Huron’s Salesforce business. Huron and ForceIQ’s complementary set of guiding values and commitment to clients combined with our collective digital, technology and analytics capabilities will enable us to drive business transformation at scale and strengthen our ability to support the shared industries we serve.”

— Daniel Townsend, chief executive officer and co-founder of ForceIQ — who will become a Huron managing director