Why Infosys (INFY) Is Buying Blue Acorn iCi

By Dan Anderson ● October 10, 2020
  • Digital services and consulting company Infosys (NYSE: INFY) has announced a definitive agreement to buy Blue Acorn iCi. These are the details.

Digital services and consulting company Infosys (NYSE: INFY) has announced a definitive agreement to buy Blue Acorn iCi, which is an Adobe Platinum partner in the US and a leader in digital customer experience, commerce, and analytics. And the move further strengthens Infosys’ end-to-end customer experience offerings and demonstrates its commitment to helping clients navigate their digital transformation journey.

Blue Acorn iCi is known as an award-winning digital customer experience company. And it brings to Infosys significant cross-technology capabilities through the convergence of customer experience, digital commerce, analytics, and experience-driven commerce services. Through services that include strategy, analytics, design, and engineering, Blue Acorn iCi elevates marquee global brands across industries from Media, Consumer Goods & Retail, to Financial Services, Manufacturing and Technology.

Combined with Infosys’ previous acquisition of WONGDOODY that offers creative and marketing services, BlueAcorn iCi brings complementary capabilities to help global CMOs and businesses thrive in a digital commerce world. And this acquisition further deepens Infosys’ capabilities in the Adobe, Magento, Salesforce Commerce, and Shopify ecosystems.

This acquisition is expected to close during the third quarter of fiscal 2021, subject to customary closing conditions.

Investment Bank CG Petsky Prunier (part of Canaccord Genuity), advised Blue Acorn ICI on the transaction.


“We are focused on partnering with global brands and CMOs to help them navigate their digital experience and commerce challenges. The Blue Acorn iCi acquisition is another important milestone in Infosys’ journey to build capabilities relevant to the digital priorities of our clients and reaffirms our commitment to the Adobe ecosystem. We are excited to welcome Blue Acorn iCi and its leadership team into the Infosys family.”

— Ravi Kumar S, President, Infosys

“We have spent a decade refining our approach to building iconic, user-centric experiences for some of the world’s most beloved brands, and our entire team is excited to embark on this new journey of growth with the Infosys family.”

— Greg Boone, Co-CEO of Blue Acorn iCi

“By becoming a part of the Infosys family, Blue Acorn iCi will be able to better serve our clients and their customers as we elevate our scale, technical acumen, global reach, creative capabilities & consumer insight expertise.  Together, we will be able to offer unrivaled services and insights to help companies become the new leaders of digital experience & commerce.”

— Chris Guerra, Co-CEO of Blue Acorn