Instinct Science – a leading software provider for veterinary hospitals – announced that it has acquired VetMedux, a trusted education and point-of-care information company that owns Clinician’s Brief and Plumb’s Veterinary Drugs. In buying VetMedux, Instinct strengthens its commitment to delivering the mission-critical tools veterinary practices need to care for their patients at the highest level and with the best outcomes.
Instinct offers cloud-based practice management software through its flagship Instinct EMR and workflow and e-prescribing systems to veterinary hospitals, helping elevate patient care, improve team efficiency, and automate revenue capture. And those tools will be bolstered by the addition of Clinician’s Brief and Plumb’s Veterinary Drugs, which consistently rank as industry professionals’ most essential information resources.
Instinct grew tremendously since its launch in 2017, now serving over 85,000 animal caretakers in hospitals spanning four continents. Instinct powers many of the veterinary industry’s university teaching hospitals, internship and residency training centers, and multi-specialty/emergency advanced care practices. And the company’s customer-centered technology serves veterinary hospitals of all sizes, including multi-location corporate-owned practices looking to modernize.
VetMedux reaches over 260,000 veterinarians worldwide through its products: Plumb’s is a trusted point‑of‑care resource with information veterinary teams rely on to work up cases, choose treatment plans, and educate clients; Clinician’s Brief is an educational resource curated by practicing veterinarians to deliver practical information that supports clinicians through every career stage.
Following the deal, VetMedux will operate as a division of Instinct, with Caleb Frankel leading as CEO of the combined entity. And VetMedux Founder Elizabeth Green will join Instinct’s management team and continue to lead as President of VetMedux. Donald Plumb, PharmD, will join Instinct as an advisor.
The deal will approximately double Instinct’s workforce, and in the months ahead, Instinct and VetMedux will come together and develop a growth strategy to serve customers better.
KEY QUOTES:
“Instinct is on an ambitious path to provide game-changing software tools to the veterinary caretakers of today and tomorrow. With Instinct’s acquisition of the VetMedux brands, two mission-aligned companies become one. Plumb’s, Plumb’s Pro, and Clinician’s Brief are among the most essential resources for veterinarians, and we are committed to keeping them widely available and growing them significantly in the years to come. As we embark on this exciting next stage of Instinct, we remain focused on our vision to revolutionize the veterinary industry through thoughtfully designed software that improves the lives of animal patients and the professionals who care for them.”
– Caleb Frankel, VMD, Founder and CEO of Instinct
“I’m thrilled about today’s announcement, combining VetMedux’s essential education and point-of-care tools with Instinct’s SaaS and workflow expertise, and providing the capital to propel this next phase of growth. This is a bold move to build world-class products that deliver life-saving guidance to veterinarians and caretakers.”
– Elizabeth Green, CEO, VetMedux
“Veterinary professionals need easy access to high-quality, vetted clinical information now more than ever. Our patients’ lives literally depend on it. When we first launched Plumb’s, we believed that the information could be life-saving. Plumb’s is joining forces with Instinct to better deliver much-needed products aligned with a mission I believe in, which will lead to better outcomes for our pets.”
– Donald C. Plumb, PharmD, founder of Plumb’s Veterinary Drugs
“Veterinary practitioners are in dire need of better support.”
“Instinct and VetMedux share a common ethos. Caleb’s technological vision and abundant clinical expertise will integrate seamlessly with VetMedux’s team of practicing clinical veterinarians and credentialed medical editors in the creation of robust point-of-care, updated, and evergreen clinical content. Together, the collaboration promises to merge technology and clinical tools for a continual benefit to practicing veterinarians.”
– VetMedux Chief Scientific Officer Indu Mani, DVM, ScD.
