Why Mad Mobile Is Buying CAKE From Sysco (SYY)

By Amit Chowdhry ● Aug 7, 2020
  • Mad Mobile —a leading mobile platform for enterprise restaurants and retailers — announced that it has signed an agreement to buy CAKE. These are the details.

Mad Mobile —a leading mobile platform for enterprise restaurants and retailers — announced that it has signed an agreement to buy CAKE. CAKE is a restaurant technology company based in Silicon Valley and owned by Sysco Corporation (NYSE: SYY). The CAKE Point-of-Sale (POS) solution serves over 5,000 restaurant locations today.

Mad Mobile is an Apple Mobility Partner for enterprise retail and restaurants. And Mad Mobile’s unique technology modernizes legacy POS systems to launch mobile-first experiences for employees and customers, including Mobile POS, Mobile Ordering, Self-Checkout, Contactless Payment, and Curbside Pickup.

Based out of Silicon Valley, CAKE is a Sysco company offering restaurant-specific technology solutions. And CAKE’s platform seamlessly integrates front and back of house restaurant operations, allowing restaurant owners and operators to achieve unparalleled visibility into and control over their point of sale, table and waitlist management, menu pricing, guest preference tracking, reservations systems, inventory and payroll.

This transaction will accelerate Mad Mobile’s vision to deliver a next-gen POS solution featuring modern architecture and mobile capabilities. And Mad Mobile will combine its mobile platform with CAKE technology to deliver a mobile-first POS solution for restaurants of all types.

The COVID-19 pandemic has magnified the importance for restaurants to quickly adopt mobile technology to meet the changing needs of guests and employees. And Mad Mobile will fully support CAKE’s existing customer base while expanding the CAKE offering to include new modules such as Mobile Ordering, Contactless Payment, and Curbside Pickup.

The transaction is expected to close by September 30, 2020. And financial terms of the deal were not disclosed.


“There is an enormous opportunity to modernize the restaurant experience with mobile. We have great partners who are helping us do it,” said Bruce Bennett CEO. “The CAKE acquisition comes with top-notch technology, a large customer base, and employees who are ready to help us achieve our vision. This is a big day for Mad Mobile.”

– Mad Mobile CEO Bruce Bennett

“We are excited about the future of CAKE technology. Mad Mobile has been a great partner of Sysco for six years and they share our passion for the restaurant experience. This transaction allows Sysco to focus our efforts on our digital transformation, including our e-commerce platform, and provides an excellent opportunity for CAKE to accelerate its evolution into a mobile-first platform supporting the unique needs of restaurant businesses.”

– Sysco’s Chief Information and Technology Officer Michael Foster