The Postcard Cabins brand (formerly Getaway), a pioneer in the emerging outdoor accommodations sector, announced its acquisition by Marriott International. This milestone is considered an exciting step for Postcard Cabins as it continues to redefine how people experience the great outdoors, disconnect from daily life, and find meaningful moments in nature.
Launched in 2015, Postcard Cabins was built to bring more people the experience of finding free time in nature—offering a chance to slow down, unplug, and embrace the great outdoors with ease and comfort. Guests have spent over 40 million hours immersed in nature at Postcard Cabins’ 1,200+ cabins across 29 Outposts.
With more than 600 wedding proposals, close to 100,000 dog stays, and more than 2.4 million guests and counting, Postcard Cabins represents more than accommodations—it has become synonymous with providing immersive moments in nature.
Marriott’s acquisition of the Postcard Cabins brand highlights an understanding of the emerging outdoor accommodations sector, a space increasingly sought by travelers eager to trade the pace of an always-on culture for the serenity of nature. And in joining Marriott’s portfolio, Postcard Cabins will introduce its unique offering to a global audience, leveraging Marriott’s resources and its Bonvoy travel platform, which features over 219 million members worldwide.
The Postcard Cabins portfolio is expected to be part of Marriott’s planned outdoor-focused collection with expected integration into Marriott’s system and platforms, including Marriott.com and the Marriott Bonvoy mobile app, in 2025.
As more people seek to prioritize wellness and rest, Postcard Cabins provides an opportunity to slow down and invest in the relationships that matter most. Backed by Marriott’s global reach, Postcard Cabins will continue providing transformative nature-based getaways.
Goldman Sachs served as the exclusive financial advisor for this transaction.
KEY QUOTES:
“In joining Marriott, we’re excited to bring the Postcard Cabins experience to a global audience seeking exactly what we offer—a place to slow down, disconnect from the everyday and invest in the relationships that matter most. What started a decade ago with a small group of believers in the power of spending free time in nature, has grown into a national movement, which we expect will only gather steam with Marriott’s expansive reach.”
- Jon Staff, Founder and CEO of Postcard Cabins
“Marriott has long been committed to offering incredible travel experiences for every trip purpose. As guests are increasingly interested in nature-immersive travel, we are excited to build on the incredible breadth of our portfolio and welcome Postcard Cabins to Marriott Bonvoy as we deliver more accommodations and experiences in awe-inspiring destinations.”
- Leeny Oberg, Chief Financial Officer and Executive Vice President, Development of Marriott International
