- MetLife announced it was going to buy Bequest (doing business as Willing). These are the details about the deal.
MetLife recently announced it was going to acquire Bequest (doing business as Willing) — which is a leading digital estate planning service. The transaction brings new digital capabilities to MetLife and reinforces the company’s commitment to providing simple and easy-to-use benefits that respond to consumer needs.
How does Willing work? Willing makes it easy to create a quality estate plan in as little as 15 minutes from anywhere. And since its inception in 2015, Willing has helped over half a million families create important legal documents like wills, trusts, and powers of attorney.
“Whether you’re on Willing after having a baby, buying a home, or are just planning for the unexpected, our mission has always been about protecting the people you love,” said Willing CEO and founder Eliam Medina. “MetLife is a global leader in protection solutions and together we can quickly scale Willing’s technology to make quality estate planning easy and affordable to millions of families.”
Going forward,
Willing’s services will continue to be offered to consumers online and there are plans in place to make the services available to MetLife’s group customers. Plus the addition of Willing brings new technology capabilities to MetLife.
“Willing serves a digitally native audience unlikely to go see an attorney for estate planning services,” added Todd Katz, executive vice president of Group Benefits at MetLife. “Willing complements Hyatt Legal, our existing legal services offering, and positions us to lead the industry by offering customers more choices in how they address their estate planning needs.”
This deal is expected to close this year. And it is subject to customary closing conditions and approvals.
