MoEngage announced that it has acquired Aampe, an agentic AI infrastructure company based in San Francisco.
The acquisition brings Aampe’s reinforcement learning engine natively into MoEngage’s customer engagement platform. MoEngage said the combination creates a unified system where workflow agents for marketers and decisioning agents that act for each individual user can work together to deliver 1:1 personalization at scale.
MoEngage is an agentic customer engagement platform used by more than 1,350 consumer brands. Aampe has built infrastructure that provisions a dedicated autonomous AI agent for every individual customer of a brand.
Each Aampe agent decides what to say, when to say it, how often to communicate, and through which channel. The system is designed to compose the right message for each individual customer and learn from every outcome, while marketers define the content, goals, and guardrails.
MoEngage said the acquisition helps address a common challenge in personalization, where brands often have to manage growing numbers of segments, journeys, A/B tests, and manual workflows. Aampe’s approach is designed around one agent per user rather than one model per segment, allowing the system to build a persistent model of each customer’s preferences and behavior.
The acquisition completes MoEngage’s vision of an Agentic Customer Engagement Platform. MoEngage’s Merlin AI agents help marketers build content, launch campaigns, design journeys, and surface insights, while Aampe adds an autonomous decisioning layer powered by a semantic label taxonomy that enables transfer learning across campaigns.
Aampe’s founding team, including Paul Meinshausen, Schaun Wheeler, and Sami Abboud, will join MoEngage to lead Agentic Decisioning. Aampe’s existing customers will continue to be served without disruption and will gain access to additional engineering, data science, and customer support resources through MoEngage.
Aampe’s agents are already in production across consumer brands including ZenBusiness, Taxfix, Grab, and Swiggy. At scale, the platform runs hundreds of millions of dedicated AI agents and processes more than 200 billion decisions every week.
MoEngage said the acquisition enables a “Start Anywhere” approach for B2C brands. Companies can plug Aampe’s per-user agents into their existing customer engagement or marketing automation platform, while MoEngage customers will gain native access to Aampe’s technology.
The acquisition also unites the AI Labs of MoEngage and Aampe under a shared focus on building the next generation of agentic marketing. MoEngage said the combination will give Aampe’s research team production-scale context across its global customer base.
Aampe was founded in 2020 and has a distributed team across 14 countries. The company’s reinforcement learning infrastructure uses Thompson Sampling, multi-armed bandit algorithms, and individual-user causal inference to support personalization across industries including fintech, food delivery, travel, media, and e-commerce.
Terms of the deal were not disclosed.
KEY QUOTES:
“Every marketer wants to show up at the right moment, with the right message, for every individual user. The gap isn’t ambition, it’s infrastructure. Aampe has built something the rest of the market hasn’t cracked: a system that optimizes content, timing, channel, and frequency together, continuously, at the individual level.”
“But what convinced me was the team behind it. Paul, Schaun, Sami, and the Aampe team have brought a rare combination of research depth and production rigor to one of the hardest problems in marketing. Together, we’re going to define the next era of Agentic Marketing, and we’re thrilled to have them building it with us.”
Raviteja Dodda, Co-Founder and CEO of MoEngage
“We built Aampe on one conviction: one agent per user, not one model per segment. A per-user agent builds a persistent, compounding model of each individual — their rhythm, their content preferences, what actually moves them to act. And because it learns over meanings rather than specific messages, everything it knows carries forward to the next interaction; nothing starts from zero. MoEngage gives us the infrastructure, channel depth, and customer relationships to make that the default for every brand, not the exception.”
Paul Meinshausen, Co-Founder and CEO of Aampe
“We ran Aampe side by side against a rule-based CRM system we’d iterated on for four years. Aampe beat it by 50%, delivered a 40% revenue uplift versus a global holdout, and was breakeven in thirty days. When I compared the fully loaded cost of running Aampe against what we spend on advertising to drive the same returning-customer behavior, Aampe was 120 to 150 times more efficient.”
Alex Beresford, Chief Growth Officer of Taxfix
“At Swiggy, personalization at scale isn’t a nice-to-have, it’s how we build loyalty with millions of users every day. MoEngage has been a core part of that infrastructure, and Aampe has shown us how we can deliver highly relevant messages to our customers by working through thousands of options and tailor-crafting toward their specific preferences. Customers find Swiggy to be their preferred destination, catering to their specific likes and dislikes. We anticipate this acquisition will further enhance the way we serve our customers, and help us in continuing to lead the curve.”
Niranjan Sane, AVP Growth at Swiggy
