Why Namogoo Is Buying Personali

By Amit Chowdhry ● May 4, 2020
  • Customer Journey Hijacking Prevention company Namogoo announced it is acquiring Personali. These are the details about the acquisition.

Customer Journey Hijacking Prevention company Namogoo announced it is acquiring Personali — which is a company specializing in AI-powered behavioral analytics tools for personalizing in-site incentives and increasing sales. And the strategic acquisition is the first of its kind for Namogoo.

Namogoo’s client-side platform utilizes machine learning technology to prevent unauthorized ads injected into consumer browsers and devices from disrupting the online customer journey and redirecting them to other sites. And Namogoo’s technology gives online enterprises a new generation of visibility, efficiency, and governance over their websites and applications ecosystem thus enabling superior digital customer experience and driving clear business results including increased conversion rates of between 2-5%. Namogoo’s solutions are in use with over 150 global brands including Fortune 500 companies.

Launched in 2011 with $15 million in funding, Personali’s intelligent incentive solution has generated over $1 billion in sales for leading global brands. And Personali has driven significant profit growth by optimizing and personalizing the process of offering discounts at strategic moments along the client journey. When compared to previous promotion campaigns, brands tapping into Personali’s solutions have seen a conversion uplift of 32% while reducing the cost of promotion offering by 30%.

The acquisition will enable Namogoo – which recently raised a $40 million Series C funding round – to offer a set of services to both new and existing eCommerce clients with solutions proven to increase customer engagement, loyalty, and conversions. And Personali’s personnel will also be joining the Namogoo team.

Key Quotes:

“We are very excited to integrate Personali’s advanced solutions and extraordinary team into our company. Our goal has always been to help brands provide their customers with the best possible shopping experience and increase sales, which fits perfectly with the Personali solution. With this acquisition, we will be able to bring new and existing customers a wider range of effective tools and services to help optimize their customer experience, boost conversion rates and sales, and fuel growth.” 

-Chemi Katz, Namogoo CEO and co-founder

“We are thrilled to join the wonderful Namogoo team and help bolster their market-leading solutions with our eCommerce focused technology. We will continue to support our existing customers as part of Namogoo, and we look forward to being able to further develop our technology and bring existing and new customers additional value.”

-Dan Baruchi, CEO of Personali

Featured photo: Namogoo Co-founders Chemi Katz, CEO, and Ohad Greenshpan, CTO