- Reynolds and Reynolds announced recently that it is buying GoMoto. These are the details about the deal.
Reynolds and Reynolds, a leading automotive dealership software, documents, and professional services company, announced recently that it has acquired GoMoto — which is a kiosk technology leader for the service lane that provides streamlined and self-led customer check-in and check-out.
“When I speak with dealers, I consistently hear them note the importance of the Service department in their overall business, but also the need to improve the efficiency and effectiveness of Service operations and improve the way consumers experience the Service department,” said Robert Burnett, senior vice president for Business Development and Acquisitions at Reynolds. “GoMoto is a proven retailing tool that will enable dealerships to increase efficiencies and better serve customers the way the customer chooses to be served.”
And as automotive retailing continues its digital transformation, Reynolds already is a leader with technologies like the docuPAD system, Reynolds eWorkflow, e-contracting, and Advanced Service. Plus with the addition of GoMoto, Reynolds has expanded those capabilities with a well-established technology and product team.
Some of the benefits of GoMoto include a streamlined check-in process (in as little as 2 minutes or less and it collects the necessary information with 95% accuracy). And the company also provides higher throughput in service and displays service recommendations tailored to the customer’s vehicle and helps improve the upsell rate at the dealership by as much as 20%. Plus the kiosks displays other upsell opportunities, including trade-in appraisals — which have increased vehicle trade-in appraisal rate by as much as 11%. And it provides a consumer-friendly reminder for recall alerts.
“The GoMoto platform and software tools already have a substantial footprint among automotive retailers,” explained GoMoto CEO Todd Marcelle. “As consumers, we’re used to self-service technology across a lot of different retail environments. Why wouldn’t we expect the same from automotive retailers? Combining our business as part of Reynolds will provide immediate growth opportunities and is really exciting for all of us at GoMoto.”
Burnett also pointed out that the acquisition will not change the practice.
“This acquisition is one more example of Reynolds’ ongoing commitment to support automotive retailers in operating more efficiently and profitably, while, at the same time, improving the overall car-buying and servicing experience for a dealership’s customers,” added Burnett.
FOCUS
Today Reynolds and Reynolds also announced it launched a new CRM solution called FOCUS. FOCUS is a dealership-wide CRM system enhanced with mobile functionality and it was built to deliver efficiency, convenience, and accessibility for dealerships. Plus FOCUS helps ensure dealers are maintaining one database of customer information to manage all aspects of the dealership.
“FOCUS represents a complete reimagining of what a CRM system can and should be,” commented Jonathan Strawsburg, vice president of product planning for Reynolds and Reynolds. “CRM tools have been around for years and generally have gotten more sophisticated and – complex. But that added complexity doesn’t always make it more effective to get work done. We changed that. FOCUS is built to make managing the customer relationship easy and intuitive, and to help in deciding what ought to be done next, not simply providing a list of what needs to be done sometime.”
Using FOCUS, managers can effectively train, lead, and manage their sales force with automated process tracking. And sales professionals can more efficiently manage their sales process as it happens, closing more deals and avoiding: “I’ll be back.”
