Why Salesforce Is Buying Regrello

By Amit Chowdhry • Aug 22, 2025

Salesforce has entered into a definitive agreement to acquire Regrello, an innovative AI-driven solution specifically designed to automate complex business processes. Regrello has developed technology that utilizes artificial intelligence to transform traditional business data into agile and effective workflows. Their platform is particularly known for its ability to streamline operations across various sectors, enabling organizations to enhance efficiency and productivity.

Regrello’s technology enables businesses to pinpoint inefficiencies in their processes and establish automated workflows that dynamically adjust to changing conditions. This capability is especially valuable in today’s fast-paced business environment, where the need for agility and rapid response to market demands is paramount.

The acquisition of Regrello is expected to significantly enhance Salesforce’s innovation in agent-based process automation, aligning with its broader goal of improving customer experience and operational effectiveness. Following the acquisition’s completion, Salesforce plans to seamlessly integrate Regrello’s capabilities with its existing products, including Agentforce and Slack. This integration aims to help customers automate manual and inefficient tasks, thereby improving the speed and quality of critical business processes. 

By orchestrating these tools, Salesforce is taking a vital step toward actualizing the vision of an agentic enterprise, where human expertise and artificial intelligence work in harmony to achieve greater results than either could achieve independently. The collaboration between humans and AI represents a forward-thinking approach to modern business challenges.

The acquisition is expected to be finalized during Salesforce’s third fiscal quarter of 2026, subject to customary closing conditions. This deal will not impact Salesforce’s Fiscal Year 2026 guidance and will be financed using cash from the company’s balance sheet. 

KEY QUOTES:

“Businesses need greater agility, yet too often critical processes are hindered by disconnected tools and manual workflows. Integrating Regrello will turn unstructured artifacts into coordinated workflows, bringing humans and agents together on the Salesforce Platform and giving every employee the ability to automate manual work, collaborate in real time, and deliver customer value faster.”

Steve Fisher, President and Chief Product Officer, Salesforce

“We founded Regrello to eliminate the friction in enterprise work. Joining Salesforce gives us the reach and platform to bring agentic process automation to more organizations, helping teams break free from old, slow, and expensive ways of working to agile, AI-powered execution.”

Aman Naimat, CEO, Regrello