SplitMetrics – an American startup specializing in app growth solutions – recently announced it has acquired App Radar, an Austrian app marketing and analytics platform, in a seven-figure all-cash deal. This agreement creates the industry’s largest platform providing AI-powered services, including paid user acquisition (UA), app store optimization (ASO), conversion rate optimization, and data analytics.
SplitMetrics and App Radar will continue to operate as separate brands and provide services to over 1,000 customers across Europe and the UK, North America and the APAC region. SplitMetrics – a global team of 160 – currently manages over $250 million in ad spending annually. And SplitMetrics’ customers include Babbel, Skyscanner, Glovo, and Rakuten Viber. App Radar specializes in app store optimization and automation for 30,000 app developers and marketers such as DEGIRO, ProCamera, Chatterbug, and Cronometer. Plus, it monitors over 30 million keywords on app stores each day. Combining these services enables both companies to offer their customers all the tools they need to grow their apps on major app stores.
SplitMetrics’ acquisition is part of a wider strategy for capitalizing on the growth of AI-enabled marketing. And its aim is to become an AI company that provides holistic services for apps that break down the barrier between UA, ASO and conversion optimization. By removing silos, businesses will be better able to utilize their data and use AI automation to dramatically improve the efficiency, effectiveness, and insights of their app marketing campaigns.
KEY QUOTES:
“App Radar has a range of very powerful tools that are fully complementary to our own. By combining these services we can offer a market leading end-to-end solution that will drive incredible growth for our customers.”“Due to the impact of AI the days of siloed app marketing solutions are numbered. There is likely to be a lot of consolidation and change in the industry. This is because there is so much to be gained through AI automation and the creation of holistic services that can combine and leverage marketing data all in one place. Put simply, there’s a huge opportunity within app marketing to create a one stop shop that meets every need. Our tie up with App Radar creates this solution and marks an exciting new era in SplitMetrics’ journey.”
— Max Kamenkov, CEO and co-founder of SplitMetrics
“We’re delighted to join SplitMetrics’ team and create a powerful new service for our customers. Our respective strengths in the US and Europe, and key app stores, makes SplitMetrics and App Radar a perfect match.”
— Thomas Kriebernegg, Managing Director and Co-Founder of App Radar
“Over the past year, AI has opened the door to the creation of a range of new AI driven marketing techniques that use deep analysis of data to enable much richer and impactful campaigns. The best way to make the most of this is to offer a product to customers that pulls together all their app marketing data and channels and this is exactly what the tie up between App Radar and SplitMetrics achieves.”
— Silvio Peruci, Managing Director of App Radar
