Why Square Is Buying GoParrot

By Amit Chowdhry ● May 19, 2022
  • Square announced it is buying GoParrot. These are the details.

Square announced it is buying GoParrot, which is an all-in-one digital ordering and marketing platform for restaurants. GoParrot is known for enabling restaurants to connect more easily and directly with customers through powerful omnichannel software. As a long-time Square partner, GoParrot’s products already integrate with Square’s solutions ecosystem.

With GoParrot, Square sellers are able to offer an exceptional customer experience with a customizable white-label app that merchants can design to be unique to their brand. And through the app, buyers can seamlessly place orders while also viewing top-selling items and deal popups for enhanced personalization. Plus restaurants can also increase buyer retention by offering consumers an easy way to track loyalty rewards right from their mobile devices.

GoParrot also provides restaurants with advanced marketing software that offers multi-stage automated efforts for campaigns around abandoned carts, holidays, and more. And Square sellers can also access in-depth marketing reports to view customer engagement and revenue growth.

GoParrot’s solutions are currently available in the US, Canada, Australia, and the UK.