Why Syndigo Acquired eCommerce Optimization Provider SellPoints

By Annie Baker ● August 15, 2019
  • Syndigo, a leading product information and syndication company, has acquired SellPoints. These are the details behind the deal.

Syndigo — a leading technology-driven product information and syndication company, and a portfolio company of The Jordan Company — announced the acquisition of SellPoints. SellPoints is an eCommerce optimization platform and a subsidiary of ConversionPoint Technologies. The terms of the transaction were not disclosed.

Based in Emeryville, California, SellPoints delivers engaging Enhanced Content capabilities and powerful conversion analytics that help drive online sales for their clients. And the combination of SellPoints’ technology offering and Syndigo’s Content Experience Hub (industry-leading content management and syndication platform) enhances Syndigo’s ability to deliver engaging rich product content to shoppers on the entire product detail page, including both below and above the fold. 

“SellPoints and Syndigo share the same client-centric mission of delivering complete and verified content that drives engagement and shopper conversion,” said Syndigo CEO Paul Salay. “Together, our clients will gain greater reach from an ever-expanding syndication network, while gaining access to even more interactive content experiences on a single integrated platform.”

The combined product offerings are going to integrate rich media and other enhanced content on the product detail page, delivering solutions that will enable brands and retailers to provide their customers with added transparency and information.

Salay pointed out that brands and retailers face an ever-increasing need for content that engages shoppers and provides enhanced product information in easy-to-digest formats. And with the acquisition of SellPoints, the team is excited to continue to invest behind expanding these capabilities.

“We are thrilled to have found a partner in Syndigo who shares the SellPoints vision of providing industry-leading enhanced product content solutions for the broadest audience possible,” added ConversionPoint Technologies co-founder and CEO Robert Tallack.

Syndigo helps its clients grow sales by providing extensive product content, nutrition information and digital media that power engaging experiences across brands, distributors and retailers. And clients in industries such as food service, hardlines, grocery, home improvement and DIY, pet, health and beauty, automotive aftermarket, apparel, and healthcare benefit from Syndigo’s integrated platform called Content Experience Hub — which enables clients to collect, store, manage, audit, syndicate and publish, and then analyze their product content across the largest trading network of brand and recipients in the world.