Why Food-As-Medicine Platform Company Tangelo Is Buying Diet ID

By Annie Baker ● Sep 29, 2023

Tangelo – a “Food-as-Medicine” platform – recently announced the acquisition of Diet ID. Both companies are privately held, and the transaction details were not disclosed.

This collaboration with Diet ID is set to drive the momentum of the “Food-as-Medicine” movement, underscoring the importance of nutrition in health and chronic disease management.

The integration of Tangelo and Diet ID simplifies food benefits, streamlines authorizations, and standardizes data for measuring the program’s impact. And Diet ID’s unique, robustly validated IP distinguishes Tangelo in this burgeoning market. The digital technologies of the combined companies pave the way for AI-driven, personalized food-as-medicine solutions.

Diet ID is a digital health platform that boasts a patented method for comprehensive digital dietary evaluation. And its scientifically-backed approach evaluates people’s eating habits, aiming to enhance their dietary quality and overall health. And Diet ID provides tailored educational content, daily digital coaching for a healthier lifestyle, and real-time nutrition counseling from licensed, registered dietitians.

Diet ID offers Tangelo its entire team and its very first Chief Medical Officer, Dr. David L. Katz – who will be a critical asset in Tangelo’s continued goal to deliver a medically relevant and personalized experience to every member. Plus, Tangelo encourages individuals to make informed diet and lifestyle choices to support their personal health goals and provides education and support to help them create and maintain healthy habits for life.

This acquisition blends the assets of both companies – which leads to distinctive capabilities that enable rapid dietary assessments, the creation of diet prescriptions tailored to individual health and preferences, precise behavioral guidance to achieve personal diet objectives, continual tracking of diet quality improvement data, and diverse options ranging from grocery baskets to medically tailored meals. The dietitian-approved, chef-prepared meals feature fresh ingredients from local producers and growers. Plus, the companies prioritize cultural inclusivity, catering to diverse populations with diverse ethnic foods.

Existing Diet ID partners and customers will benefit from uninterrupted service and access to enhanced offerings, thanks to increased resources and new technological advancements. And Tangelo and Diet ID are poised for growth, adapting to the dynamic needs of the populations they serve. They will provide not only medically curated food solutions, but integrated digital access, health system nutrition solutions, food-as-medicine programs, digital coaching, and continuous nutritional education through live sessions with registered dietitians.


“We are already seeing substantial impacts from this collaboration. With a reach of tens of millions of Americans and nation-wide delivery coverage of culturally relevant, medically-tailored prepared meals, semi-prepared meals, and groceries, the ROI is clear: well-executed food-as-medicine programs are not only effective, but measurable and scalable. This partnership will help us quickly adapt to ever-changing needs of our populations, optimize program impact, and ultimately improve lives. We are thrilled to bring this unique offering to the market.”

— Tangelo founder and CEO Jeremy Cooley

“Food, when done right, is the pinnacle of medicine, benefiting both human and planetary health. Unlike drugs and surgery, its positive impacts extend to entire communities. Food as medicine is our future. With the combined power of Diet ID and Tangelo, we’re elevating this vision. This milestone is inspiring for us all.”

— Tangelo CMO David L. Katz, MD, MPH


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