Why TTEC Is Buying Serendebyte

By Dan Anderson • Feb 11, 2020
  • TTEC Holdings announced that it has acquired a majority interest in Serendebyte

TTEC Holdings — a leading digital global customer experience technology and services company that is focused on design, implementation, and delivery of transformative solutions — announced that it has acquired a majority interest in Serendebyte. Serendebyte is an intelligent automation CX solutions provider.

Serendebyte essentially helps companies transform their customer and employee experiences by improving sales process automation, customer service, marketing automation, and operations/compliance for large enterprises. And Serendebyte strengthens TTEC’s ability to deliver intelligent automation solutions globally. Plus the acquisition also expands TTEC’s network of engineers and developers to provide a combination of robotics-powered case management, artificial intelligence, and analytics.

“Intelligent automation, including robotic process and desktop automation (RPA and RDA), is one of the fastest-growing applications in the enterprise software category, thanks to the speed and efficiencies it provides to customers, associates and brands alike. This acquisition significantly advances the pace and scale at which we can deliver end-to-end CX automation to our clients via TTEC’s Humanify Technology Platform. The depth and breadth that Serendebyte brings to our CX tech solutions means that clients can transform faster and deliver frictionless, digital-first experiences,” said Jonathan Lerner, President at TTEC Digital.

Based in Dallas, Texas, Serendebyte was founded in 2013 and employs a workforce in India, the U.S., and Canada serving industries, including financial services, insurance, healthcare, aviation, retail, and consumer products.

“We are very excited about the opportunity to join an industry leader like TTEC as it reinvents what it means to provide amazing customer experiences with intelligent automation,” added Dilip Balakrishnan, CEO at Serendebyte Inc. “We look forward to offering tremendous transformative value to current and future clients through augmented and autonomous CX solutions that improve experiences across the customer lifecycle.”