- Unity (NYSE: U) — a company that is known for building a leading platform to create and operate real-time 3D (RT3D) content — recently announced that it acquired RestAR. These are the details.
Unity (NYSE: U) — a company that is known for building a leading platform to create and operate real-time 3D (RT3D) content — recently announced that it acquired RestAR. RestAR is a Tel Aviv-based computer vision and deep learning company that enables fashion brands, online retailers, and marketers to scan and render physical consumer products in high-quality 3D using only a mobile device.
And coming on the heels of the launch of Unity Forma, a new tool that allows marketers to create and publish interactive experiences from 3D data, RestAR will extend the power of interactive RT3D technology to marketers of all types by generating a digital twin of any product or object in 3D.
Building realistic 3D models is a time-consuming, manual, and expensive process that few companies can afford. And with RestAR, scans take a 1-minute video to complete, do not require technical knowledge or special hardware and are processed and highly-compressed in the cloud using cutting-edge AI-based technology.
Plus RestAR enables online businesses and marketers to create high-quality 3D models of products easily. And today, RestAR works with leading fashion brands and e-commerce platforms like UGG, Off-White, Wix, Dafiti, Hoka One One, Palm Angels, Heron Preston, and many more.
KEY QUOTES:
“With the acquisition of RestAR, Unity is giving massive power to brands, retailers, and consumers by democratizing digital marketing for almost any product. What was once out of reach for those outside of large manufacturers and consumer products companies, is now available to businesses of any size looking for a tangible, effective way to market their products. We fundamentally believe anyone should be able to leverage Unity’s products and this acquisition is another step in that direction.”
— Dave Rhodes, Senior Vice President and GM, Unity Create Solutions, Unity
“The COVID-19 crisis accelerated the expansion of retail and other industries towards new consumer behavior and digital transformation. Alongside Unity, which has already established itself as a leader in rendering 3D content across multiple industries, RestAR, combined with Unity Forma will be a visual content game-changer for businesses and marketers across industries.”
— Bar Saraf, CEO, RestAR
