- Unity (NYSE: U) announced it entered into a definitive agreement to buy Weta Digital’s tools, pipeline, technology, and engineering talent. This is why.
Unity (NYSE: U) — the world’s leading platform for creating and operating interactive real-time 3D (RT3D) content — announced it entered into a definitive agreement to buy Weta Digital’s tools, pipeline, technology, and engineering talent. Ultimately, this acquisition is designed to put Weta’s incredibly exclusive and sophisticated visual effects (VFX) tools into the hands of millions of creators and artists around the world, and once integrated onto the Unity platform, enable the next generation of RT3D creativity and shape the future of the metaverse.
Weta Digital is going to join Unity’s Create Solutions focused on the continual evolution of Weta Digital’s dozens of proprietary graphics and VFX tools like Manuka, Lumberjack, Loki, Squid, Barbershop, HighDef, and CityBuilder. And in the future – with Unity’s deep expertise in real-time – these artist tools will be available to creators through an accessible cloud-based workflow.
Weta Digital’s Academy Award-Winning VFX teams are going to continue to exist as a standalone entity known as WetaFX and are expected to become Unity’s largest customer in the Media and Entertainment space. And WetaFX will still be under majority ownership by Sir Peter Jackson and helmed by CEO Prem Akkaraju.
Weta Digital is known as the premier creator and innovator of visual effects and animation, pushing what is possible in pursuit of artistic vision and delivering high-quality, ultra-realistic characters, objects, and worlds for a wide variety of award-winning movies and TV shows like Avatar, Black Widow, Game of Thrones, Lord of the Rings, Planet of the Apes, The Suicide Squad, and more. And Weta Digital achieves this superior level of performance with a world-class creative team of VFX artists and engineers who helped build an extremely sophisticated artist pipeline and set of tools to conduct advanced facial capture and manipulation, anatomical modeling, advanced simulation and deformation of objects in movement, procedural hair and fur modeling, and many more techniques that have been galvanized, developed, and perfected through hundreds of properties across thousands of shots for over 20 years.
With this deal, Unity will acquire:
— Weta’s world-class engineering talent of 275 engineers that are known for architecting, building, and maintaining Weta Digital tools and core pipeline;
— Dozens of industry-leading tools such as Manuka, Gazebo, Barbershop, Lumberjack, Loki, Squid, Koru, and more, all integrated seamlessly into Weta’s industrial-strength production pipeline;
— A foundational data platform for interoperable 3D art creation, making it easy for hundreds of artists to work seamlessly together; and
— A library of thousands of incredible assets that the WetaFX team will continue to accumulate as they create world-class VFX in the years to come.
Under the terms of the deal, Unity will acquire Weta Digital for US$1.625 billion in a combination of cash and stock. And Prem Akkaraju, who joined Weta Digital as CEO in early 2020 and is the creator of Weta’s cloud commercial service, will remain Chief Executive Officer of WetaFX. Joe Marks, Weta Chief Technology Officer, will join Unity as Chief Technology Officer of Weta Digital. The proposed acquisition is expected to close during Unity’s fourth-quarter 2021 and is subject to customary closing conditions.
“Weta Digital’s tools created unlimited possibilities for us to bring to life the worlds and creatures that originally lived in our imaginations. Together, Unity and Weta Digital can create a pathway for any artist, from any industry, to be able to leverage these incredibly creative and powerful tools. Offering aspiring creatives access to Weta Digital’s technology will be nothing short of game-changing and Unity is just the company to bring this vision to life.”
— Sir Peter Jackson, Chairman & Co-Founder, Weta Digital
“We are thrilled to democratize these industry-leading tools and bring the genius of Sir Peter Jackson and Weta’s amazing engineering talent to life for artists everywhere. By combining the power of Unity and Weta Digital, the tools and technology that built characters and scenes from the world’s most iconic films such as Avatar, Lord of the Rings, and Wonder Woman, will enable an entirely new generation of creators to build, transform, and distribute stunning RT3D content.”
— John Riccitiello, President and Chief Executive Officer, Unity
“Unity is the best at delivering world-class tools and technology to creators. Together we have the opportunity to make Weta Digital’s award-winning, high-end artist pipeline and tools, which are in a class by themselves, accessible to a much broader audience of artists than what has been historically possible. Weta’s goal has always been to inspire and motivate a whole new generation of creators and it’s exciting to pass the mantle over to Unity. I see a future where more and more content shares the same level of visual fidelity as Avatar and Game of Thrones and Unity is the ideal company to lead us into this future.”
— Prem Akkaraju, CEO of Weta Digital
“Weta Digital’s sophistication is represented by dozens of tools that all build on the same, unified pipeline. Alone, each tool is uniquely powerful, but as a complete platform, they represent a quantum shift in our ability to make it easy for artists to bring their imagination to life and work together like never before. We are excited to work closely with WetaFX to continue to push the edge of the art of possible with these tools and to bring them to VFX, entertainment, and eventually gaming and other artists as we evolve our pipeline for content creators.”
— Marc Whitten, Senior Vice President and General Manager of Unity Create