Why vidIQ Is Buying Creator Now

By Noah Long • Jan 29, 2024

vidIQ announced it is buying the Los Angeles-based creator education platform Creator Now. Launched in 2021, Creator Now was founded by YouTube star Airrack along with co-founders Zack Honarvar and Kate Ward. And the company has been on a mission to connect up-and-coming creators with the educational resources and community they need to grow and monetize on YouTube successfully.

Since its founding, the company has helped 10,000+ creators achieve over 126 billion cumulative views and 365 million total subscribers with educational workshops from creators such as Yes Theory, Zach King, and Ryan Trahan. The platform had previously raised $2.8 million in funding from investors, including Casey Neistat, Colin & Samir, and Patreon CEO Jack Conte.

As Goldman Sachs estimates that total global creators will grow between 10% to 20% annually over the next five years, this merger between vidIQ and Creator Now signifies a milestone in the creator economy.

KEY QUOTES:

“Creator Now has established themselves as visionaries in the creator economy and this merger will allow us to give creators an all-in-one offering spanning across tools, educational resources, and community.”

– vidIQ founder and CEO, Rob Sandie

“We started Creator Now to help up-and-coming creators learn how to grow their channels and approach digital content creation as a viable career path. Combined with the technical tools and resources of vidIQ, we feel like we can become the one-stop shop for the next generation of creators looking to capitalize on this opportunity and turn their creative dreams into reality.”

– Zack Honarvar, CEO of Creator Now

“I’ve been using vidIQ tools almost every day since starting my first channel 10 years ago. To be able to join forces with them is super exciting!”

– Airrack, who now has over 14 million YouTube subscribers