Yes& announced it has acquired Modo Modo, a B2B-focused agency based in Atlanta. The acquisition strengthens Yes&’s capabilities in B2B branding, strategic marketing, sales enablement, and omnichannel media while expanding its presence in Atlanta.
Modo Modo works with clients across healthcare, fintech, manufacturing, energy, and technology. Founded in 2007 by Moira Vetter, the agency has spent nearly two decades building brands and growth strategies for complex businesses in technical and highly regulated industries.
The acquisition marks Yes&’s third strategic acquisition in the B2B sector over the last 18 months. The company previously added Beacon Digital Marketing in 2025 and Symmetri Marketing Group in 2026, expanding its integrated marketing, digital experience, and growth strategy capabilities for enterprise organizations.
Modo Modo has earned more than 365 industry awards and was recently recognized as one of the 2025 WPO 50 Fastest Growing Women-Owned Businesses in America. The agency was also named one of the top 20 largest women-owned businesses in Atlanta.
Modo Modo’s client portfolio includes Equifax, Northside Hospital, Fiserv, Cox Enterprises, and Georgia Tech.
Yes& said the acquisition comes as B2B commerce continues expanding across industries and receiving greater attention and budget from global brands. With the deal, Vetter will help lead growth in Yes&’s B2B segment.
The acquisition also continues Yes&’s broader expansion strategy across Atlanta and the Southeast. Earlier this year, Yes& acquired Atlanta-based brand and design studio Metaleap Creative, which works on brand systems, design leadership, and cultural storytelling. Yes& also acquired Atlanta agency Hothouse in May 2025, expanding its creative, hospitality, entertainment, and consumer brand capabilities in the region.
Together, these acquisitions reflect Yes&’s continued investment in building a larger creative and strategic presence across healthcare, sports, technology, enterprise business, and consumer marketing sectors.
Yes& is an independent, fully integrated creative agency serving clients across commercial, education, nonprofit, B2B, B2G, and government sectors. The agency provides services across strategy and research, creative and content, media, digital, social media, events, and communications.
Yes& is headquartered in Washington, D.C., with additional hubs in Atlanta and Chicago. The agency has been recognized by Adweek as one of the world’s fastest-growing agencies and by The Washington Business Journal as the second-largest privately held ad agency in the greater Washington, D.C. area. Yes& has also been named to the Inc. 5000 list of fastest-growing privately held companies in the U.S. seven times.
KEY QUOTES:
“As I look to the future of marketing and advertising, at the intersection of business and technology, I’ve never been more excited to drive change and innovation. We’re joining Yes&, and leading growth in the B2B segment, at a time when global brands need to place smarter, more agile bets with their agency partners. The view and the possibilities from here are endless.”
Moira Vetter, Founder and CEO of Modo Modo
“We are delighted to incorporate Modo Modo into our fully-integrated creative agency platform. Moira will lead our investment in the robust B2B market. Modo Modo will further diversify our portfolio while enhancing our presence in Atlanta.”
Jeb Brown, Chairman of Yes&
“For years, Modo Modo has built its reputation helping ambitious B2B brands communicate complex ideas with clarity, intelligence and creativity. Their experience across healthcare, manufacturing, fintech and enterprise marketing adds significant depth to our growing capabilities and strengthens our ability to support clients operating in fast-changing industries.”
Zihla Salinas, CEO of Yes&
