- Femtech leader willow announced it has raised $20 million in funding led by NEA and Meritech Capital Partners
Femtech leader Willow is changing the way women pump with the first quiet, all-in-one, in-bra wearable breast pump. And the company has announced that it has raised $20 million in funding. This investment was led by longtime investors NEA and Meritech Capital Partners as well as Lightstone Ventures.
Including this round of funding, the company has now raised a total of $100 million. And the additional funding will be used for fueling advanced product development for next-generation products and further Willow’s expansion into retail, insurance, and international channels in order to reach more moms and further the mission of bringing joy to motherhood.
“The continued support from our existing investors reinforces Willow’s status as the leading wearable breast pump on the market. Not only did our breakthrough technology establish a new category of breast pumps, but we are constantly innovating to push the boundaries of what a breast pump can do,” said Willow CMO and president Vickie Bond Mrva. “We’ll utilize this investment to further demonstrate our prowess in developing smart software and groundbreaking hardware with a keen eye for the specific needs of women, and making never-before seen advancements in femtech.”
This funding round is another milestone for the brand. And it comes on the heels of the company’s recent launch of Container, which is the latest innovation in the evolution of the Willow Pump that is the first and only wearable pump that gives moms the option to pump and pour with the Container or pump and store with spill-proof Milk Bags.
“Willow has continued to shine as a beacon leading modern femtech, and we’re proud to have the company in our portfolio of brands changing the game for women everywhere,” added New Enterprise Associates general partner Josh Makower. “It’s so important for companies like Willow to continue innovating in fields that have been previously overlooked, and we congratulate the team on this new marker of success and support.”
