Windmill, a high-performance air care brand best known for modernizing the window air conditioner, announced the launch of its latest innovation: The Windmill Air Purifier. Built to elevate the rapidly growing air purifier category, this first-of-its-kind product combines sophisticated technology with contemporary, minimalist design, setting a new standard for indoor air care. And Windmill also announced the closing of a $5 million Series A funding round, backed by YETI CapitaI1, Pentland Ventures, Dot Capital, SuperAngel.Fund, and various other investors.
This funding will support brand-building and marketing efforts, sales and distribution initiatives, and the continued expansion of its smart product suite, starting with the Windmill Air Purifier.
This launch comes during rapid growth in the global air purifier market, which is projected to reach $25+ billion by 2030. As pollution levels around the world increase and awareness of the importance of indoor air quality rises, Windmill is leading the charge in redefining the category with elevated design and smart software.
The Windmill Air Purifier – initially launching in three stylish colors (White, Navy, and Bamboo) has advanced features, including a laser-based air quality sensor, automatic Eco Mode and dual Sleep Modes, and an intuitive app that allows users to control key settings. In line with Windmill’s commitment to eco-consciousness and sustainability, The Windmill Air Purifier is Energy Star rated and it uses a DC fan motor for enhanced energy efficiency.
Launched in 2020 by brothers Mike and Danny Mayer, along with third-generation AC expert Ryan Figlia, Windmill had originally set out to breathe new life into the outdated window AC category. Since then, the modern air care brand has rapidly gained traction, selling over 100,000 ACs nationwide, securing product placements in major retailers like Home Depot, P.C. Richard & Son, Best Buy, and Lowe’s, and expanding its product portfolio to include the state-of-the-art Windmill Air Circulator and Fan. Now, with the launch of The Windmill Air Purifier, Windmill continues on its mission to revolutionize home air care.
The Windmill Air Purifier is available for purchase through windmillair.com, with prices starting at $299.
KEY QUOTES:
“The air purifier category has long been overdue for an upgrade with many products on the market unsightly, noisy, and ineffective. With The Windmill Air Purifier, our mission is to prove that air purifiers can seamlessly integrate into any environment—from nurseries and gyms to kitchens and bedrooms—while still delivering top-notch performance.”
-Windmill Co-Founder and Co-CEO Mike Mayer
“Windmill is reimagining air care with the type of best-in-class, superior quality products that underlie our investment strategy. Danny, Mike, and Ryan make a great team and we are thrilled to be a part of the disruption they are bringing to the space.”
-Maxx Karr, Partner at YETI Capital
