Wishpond Technologies Ltd., a Vancouver-based provider of AI-enabled marketing and sales solutions, announced that it has completed the sale of its Viral Loops referral marketing platform and related assets to Emerge Commerce Ltd. for $2.3 million in cash.
The transaction closed on March 9, 2026. Under the terms of the deal, Wishpond received $2.1 million at closing, with the remaining $200,000 payable on the one-year anniversary of the closing date.
Viral Loops is a referral marketing campaign software platform that Wishpond originally acquired in April 2022. The platform had been operated as a standalone product within the company’s broader marketing technology ecosystem.
Wishpond said the divestiture is part of its broader strategy to strengthen its balance sheet and concentrate resources on its core AI-driven marketing platform. Approximately $1.6 million from the proceeds has been used to repay a portion of the company’s senior credit facility, significantly reducing outstanding debt. The remaining funds will be used to support working capital.
In connection with the transaction, Wishpond also entered into a forbearance agreement with its senior lender, National Bank of Canada. Under this agreement, the lender will temporarily refrain from exercising certain rights under the company’s credit facility during a defined forbearance period, which extends through December 31, 2026, unless terminated earlier according to its terms.
Wishpond stated that the sale of Viral Loops is not expected to materially impact its core AI-enabled marketing and sales platform or its broader strategic initiatives. The company plans to focus its resources on expanding its integrated AI-powered marketing suite.
Wishpond’s platform includes tools such as an AI website builder, AI email automation, and SalesCloser AI, a conversational AI virtual sales agent designed to conduct personalized sales calls and product demonstrations using generative AI. The company serves small and mid-sized businesses with a subscription-based software-as-a-service model that provides recurring revenue and predictable cash flow.
The transaction was conducted at arm’s length, and no finder’s fees were paid in connection with the deal.
KEY QUOTES
“Closing the sale of Viral Loops represents an important step in strengthening Wishpond’s balance sheet and enhancing our financial flexibility. By reducing debt and reallocating capital toward our core AI-driven marketing platform, we are positioning the Company to focus on innovation and long-term growth across our integrated product suite.”
Ali Tajskandar, Chairman And CEO Of Wishpond Technologies Ltd.
