WIT, a recognized leader in digital gamification, has announced its acquisition of the Tally Platform, known for its pioneering real-time audience engagement solutions. This acquisition marks a significant step in strengthening WIT’s position in the global market while also expanding its technological capabilities. By incorporating Tally’s innovative technology, WIT is poised to enhance its ability to deliver impactful engagement solutions to a network of over 200 partners worldwide.
This strategic move not only allows WIT to bolster its existing offerings but also opens doors for expansion into new markets. The integration of Tally’s real-time capabilities enriches WIT’s already impressive suite of digital activations, resulting in a powerful end-to-end service specifically designed for brands. This service enables businesses to capture more first-party data, ultimately maximizing their revenue potential.
Through the acquisition of the Tally Platform, WIT continues to demonstrate its commitment to innovation and excellence in the field of digital gamification. As a frontrunner in brand activation on a global scale, WIT is poised to redefine engagement strategies across a broad spectrum of industries, creating compelling opportunities for growth and collaboration.
KEY QUOTES:
“This acquisition is more than a milestone – it accelerates us toward our vision of redefining how brands connect with their audiences. By combining Tally’s real-time technology with WIT’s best-in-class activation platform, we’re unlocking a new era of immersive, insight-driven experiences that transform audience engagement and drive unparalleled value for our partners.”
Vaidhy Murti, CEO of WIT
“The fusion of Tally’s technology into the WIT gamification platform takes an already market-leading offering to the next level – I’m looking forward to bringing my experience to the team to support growth, and further demonstrate the power of the enhanced platform.”
Bradley Vettese, CEO, Tally, who has joined WIT as Chief Growth Strategist
