Wix Partnering With Global-e For Empowering Online Merchants To Expand Global Reach And Seamlessly Sell Internationally

By Amit Chowdhry • Feb 20, 2024

Wix.com – a leading SaaS website builder platform to create, manage, and grow a global digital presence – announced a strategic partnership with Global-e Online, the global leader of Direct-To-Consumer cross border e-commerce enablement, to offer Wix merchants an advanced international cross-border selling solution. This partnership is building on Wix’s robust eCommerce capabilities, empowering merchants to expand its businesses by tapping into Global-e’s industry-leading cross-border functionalities, providing an opportunity to enter and sell in new global markets effortlessly.

Through Global-e, Wix merchants can provide their customers with a fully localized checkout, support multiple currency transactions, benefit from customizable pricing capabilities, and have the ability to tailor their offerings to specific markets.        

The key features of the partnership include:

  1. Multi-Currency Selling Without Boundaries – Wix’s merchants can seamlessly present pricing and accept payments in more than 100 currencies, enabling their global customers to browse and buy in their local currency.
  2. Localized Welcome & Checkout Experience – A customized welcome message and checkout process that includes payment methods, shipping options, and language translation that are set up per market, to adapt to buyers local market preferences.
  3. Duty & Tax Calculation and Pre-Payment – An advanced tax and duty setup in alignment with local market regulations and best practices, providing global customers with the total cost of their purchase at checkout.      
  4. Country-Specific Pricing – Wix’s merchants gain the flexibility to set different prices for products in different countries to better cater to regional markets. 
  5. Enhanced International Payment Processing – Wix’s merchants can offer their customers various of payment methods in each market like online payment options and buy-now-pay-later. And merchants mitigate risk by benefiting from a robust  international payments fraud prevention solution. 
  6. Streamlined Global Operations – End-to-end international logistics solution that covers multiple shipping options, local and pre-paid returns, customer service portal and import processing. 
  7. Local Market Insights and Best Practices – Wix’s merchants can leverage Global-e’s proprietary data-driven business intelligence models and know-hows, to optimize their global offerings and speed up time to market.


“We are committed to empowering our merchants to grow their business in the global marketplace and provide them with the tools they need for streamlined international expansion. Our collaboration with Global-e removes the complications involved in selling online internationally, enabling Wix merchants to maximize their reach globally, breaking down barriers to international commerce. Global-e’s expertise in global eCommerce aligns seamlessly with our mission to democratize eCommerce and empower online businesses of all sizes around the world. Together, we are enabling merchants to grow their business and thrive globally.”

  • Oren Inditzky, VP of Online Stores at Wix

“The global D2C e-commerce market is consistently growing, presenting brands an immense opportunity to drive growth and generate new revenue streams. However, the ‘global market’ is not one market, rather it’s an amalgamation of hundreds of markets, each with its own characteristics, regulations and local consumer preferences. To succeed globally, brands need to know and adapt to local market preferences, and we are thrilled to provide Wix merchants with a robust solution that will help them maximize their potential and successfully expand their global footprint.”

  • Dan Brow, Vice President of Global Partnerships at Global-e