WizCommerce is an innovative AI-based sales and e-commerce platform designed explicitly for wholesale distributors. The company has secured $8 million in Series A funding, led by Peak XV Partners, to further its mission of modernizing the wholesale industry. Traditional wholesale operations often depend on outdated systems such as spreadsheets and cumbersome portals.
WizCommerce aims to replace these fragmented solutions with a streamlined, AI-centered approach that enhances efficiency and profitability.
In a landscape where tariffs, freight costs, and various operational challenges are eroding profit margins, WizCommerce offers wholesalers a strategic pathway to growth. Its platform includes advanced features like AI-powered quoting, personalized storefronts, and AI-generated product content. These tools simplify intricate processes into intelligent workflows that empower sales representatives and make purchasing easier for buyers.
Currently, WizCommerce is utilized by over 700 sales representatives and more than 300,000 buyers across diverse categories, including home décor, lighting, gifts, and general merchandise.
The company has recently introduced two notable innovations: the industry’s first AI-powered sales assistant, named Kai, and WizStudio, an AI lifestyle image generator. With the new funding, WizCommerce is dedicated to expanding its AI capabilities, focusing on building a robust AI workforce tailored for distributors. This development will enhance both back-office and front-office operations.
WizCommerce is already making strides by partnering with several category leaders in the industry, such as Loloi Rugs, Jaipur Living, and Arteriors Home. With its commitment to harnessing the power of AI, WizCommerce is poised to revolutionize the wholesale distribution landscape, driving efficiency and profitability for businesses in an increasingly competitive environment.
KEY QUOTES:
“We didn’t raise this round to patch a broken system, we raised it to erase the old way entirely. Wholesale doesn’t need more tools, it needs a smarter operating system. In a few years, AI will be core to how this industry moves: orders will write themselves, content will be auto-generated, and reps will have superpowers. That’s the future we’re building.”
Div Makkar, co-founder and CEO of WizCommerce
“What stands out is how consistently WizCommerce earns praise from both reps and buyers. It’s uncommon to see a platform improve internal workflows and customer experience at once. With hundreds of reps and thousands of buyers already using it, WizCommerce is on track to become a core part of the wholesale tech stack.”
Rishen Kapoor, VP at Peak XV
“I am really impressed by how forward thinking WizCommerce is when it comes to technology. They’re not just keeping up, they are ahead of the curve. Their AI features have made a huge difference to our reps and customers. It’s making our reps more pro-active and increasing conversions.”
Justin Kachan, CEO at Sagebrook Home
