Grubhub’s parent company Wonder has acquired Claim, a restaurant rewards app that offers automatic cash-back incentives designed to drive dine-in and pickup traffic while giving restaurants new tools to attract and retain customers.
Claim lets consumers sign up for exclusive cash-back rewards from local restaurants that can be redeemed for dine-in or pickup orders. Restaurants using Claim can create targeted promotions aimed at high-intent diners, with performance tracking and insights available through a merchant dashboard. With the acquisition, Grubhub plans to expand access to Claim’s guest marketing and retention capabilities across its merchant network, while offering Grubhub diners additional ways to save.
Grubhub and Claim positioned the product as a differentiated alternative to traditional rewards and promotional mechanics by removing the need for codes, scanning, or manual actions at checkout. Qualifying in-person transactions are recognized automatically at the point of payment, which the companies said reduces friction for diners and avoids adding operational complexity for restaurants.
Under Grubhub, Claim is expected to support restaurants ranging from large national chains to local independents by enabling personalized rewards and loyalty-style incentives intended to lower customer acquisition costs, encourage repeat visits, and increase customer lifetime value. For diners, Claim uses ordering behavior analysis to recommend restaurants they are likely to enjoy and applies cash-back rewards automatically.
Claim currently partners with brands including Joe & the Juice, Just Salad, Blank Street, Bluestone Lane, and Wonder, among others.
Availability is set to begin immediately for Grubhub merchants and diners in New York City, with a nationwide rollout planned for later in 2026. In the near term, Grubhub said it will focus on creating a smoother experience across both apps so diners can more easily access personalized rewards.
Grubhub said it connects customers with restaurants, merchants, and convenience retailers across the U.S., and noted that its marketplace includes more than 415,000 merchants across over 4,000 U.S. cities. Claim described its product as a restaurant discovery and rewards app built around weekly cash-back offers intended to turn new visitors into repeat customers.
KEY QUOTES:
“We’re committed to helping our restaurant partners build thriving businesses – both on and beyond our platform. Claim’s innovative rewards technology introduces a powerful new way for our restaurant partners to engage in-person diners and builds on Grubhub’s robust existing suite of marketing tools. With Grubhub and Claim together under one roof, we can scale Claim’s data-driven tools to our more than 415,000 merchants and help our nearly 20 million diners save more money at the restaurants they love.”
Howard Migdal, CEO, Grubhub
“Restaurants bring our communities together, and they deserve an effortless way to find great customers. By combining a delightful rewards experience and powerful machine learning models, we match restaurants with their next regulars. Claim is a game-changer for these businesses, and joining Grubhub marks an exciting new chapter as we scale to reach millions more diners and thousands of restaurants.”
Sam Obletz, Co-Founder and CEO, Claim
