Wonderskin, an innovative beauty brand behind TikTok’s viral peel-off Wonder Blading Lip Stain Masque and many other tech-infused cosmetic products, announced it has secured a $50 million minority investment in its Series A funding round. The funding round was led by Insight Partners, a top-tier global venture capital and private equity firm known for backing high-growth companies like Shopify, Quince, Prose, The Farmer’s Dog, and others.
This funding marks a major step in Wonderskin’s next chapter, enabling it to accelerate retail expansion and product innovation. And the brand continues to transform traditional beauty models with a social-first mindset, out-of-the-box marketing, and a relentless focus on technology-driven performance.
Wonderskin became popular worldwide with its Wonder Blading Lip Stain Masque, a category-defining peel-off lip color. However, the brand’s success extends far beyond one viral product. And its expanding portfolio of long-wear, multi-use innovations, each combining proprietary science with real-world results, continues to build momentum, and category leadership.
KEY QUOTES:
“Welcoming one of the most iconic firms in growth equity to join us on this journey speaks to the strength of our innovation, our team, and our vision. The resources, expertise, and strategic guidance Insight brings will help us forge the next-generation beauty company.”
Michael Malinsky, Co-Founder & CEO of Wonderskin
“We believe Wonderskin is reshaping the beauty landscape with patented innovation, bold product design, and a deep connection to today’s consumer. Their ability to fuse science, creativity, and cultural relevance is rare—and we’re excited to support them as they build the next iconic beauty brand.”
Rebecca Liu-Doyle, Managing Director at Insight Partners
