Wondrlab announced an investment into Bridgesoul and the launch of WondrBridge, a new joint venture focused on building and operating AI-powered Nano and Micro Global Capability Centres (GCCs) for enterprises worldwide.
The company said it will commit $100 million USD over the next three years to scale WondrBridge across India, Europe, the U.S., and the ANZ region, creating what it describes as a unified global innovation corridor. The investment will also support expansion efforts by Bridgesoul’s New Zealand consulting arm, Redstone Ventures NZ, across APAC markets.
Founded by New Zealand technology veteran Rohit Anand, Bridgesoul focuses on technology, trade, and GCC investments through joint ventures and strategic partnerships. The company operates across several geographies with a consulting base in New Zealand.
According to the companies, India’s GCC market is expected to grow to between $100 billion and $110 billion by 2030, with Nano and Micro GCCs, typically consisting of 10 to 150 specialists, becoming one of the fastest-growing segments with annual growth rates estimated between 15% and 20%.
WondrBridge is designed to help enterprises move away from conventional outsourcing models toward ownership-based AI-led operational structures. Through Joint Ventures and Build-Operate-Transfer (BOT) models, the platform enables enterprises to establish high-impact engineering, AI, data, and cloud teams in approximately four to eight weeks while retaining intellectual property, culture, and operational ownership.
The venture will deploy AI-driven operating squads centered around data engineering, AI orchestration, and agentic AI capabilities intended to automate workflows, improve productivity, and support intelligence-led decision-making.
WondrBridge will operate using a dual-shore strategy with India serving as the primary engineering and scale hub, while Poland will function as a near-shore centre focused on advanced execution and regulatory alignment.
Founded in 2020, Wondrlab is building a martech-focused business transformation network spanning creative services, influencer marketing, CRM, data analytics, performance marketing, and technology. Its portfolio includes companies such as What’s Your Problem, Neon, Cymetrix, OPA, BigStep, and Poland-based WebTalk.
KEY QUOTES:
“WondrBridge is a natural extension of Wondrlab’s platform-first approach, bringing together media, data and technology across the full funnel into a single operating system. As enterprises expand into new geographies, Micro and Nano GCCs offer a far more effective way to build embedded, high-context teams. Through WondrBridge, we are combining ownership-led models with deep data, AI and agentic AI capabilities to help businesses move from outsourced execution to building sovereign, intelligent innovation engines that can scale globally at speed.”
Saurabh Varma, Founder, Wondrlab Network
“Global Enterprises today need to move away from outsourcing to ownership, be comfortable with operations in multiple geographies backed by relationships, capital, speed, cultural and technological expertise. Through WondrBridge, we intend to enable that vision combined with deep ownership. Whether it is establishing an AI-first innovation hub in Poland or an engineering pod in India, WondrBridge serves as the command centre for brands navigating increasingly complex global ecosystems, underpinned by strong cross-border relationships, Capital Investments and execution expertise.”
Rohit Anand, Founder of Bridgesoul and Co-Founder at WondrBridge
“What we’re building with WondrBridge is a fundamentally different operating model where our platform-first approach connects media, data and technology across the full funnel into a single system. Micro and Nano GCCs are not just delivery units; they are embedded, high-context hubs that scale with the business. By integrating data, AI and agentic AI into this model, we’re enabling enterprises to move faster, make smarter decisions, retain culture and build globally distributed innovation engines with real ownership.”
Rajesh Ghatge, CEO, Wondrlab Technologies
