- Ann Arbor, Michigan-based Workit Health, a virtual substance use disorder provider that brings evidence-based telemedicine care to individuals, healthcare organizations, and employers, announced a $12 million round of investment led by FirstMark Capital
Ann Arbor, Michigan-based Workit Health — a virtual substance use disorder provider that brings evidence-based telemedicine care to individuals, healthcare organizations, and employers — announced a $12 million round of investment led by FirstMark Capital. This round of funding included participation by Lux Capital, GingerBread Capital, Blue Cross and Blue Shield Venture Partners and actor Rob Lowe — who is a prominent advocate for recovery and mental health.
The Substance Abuse and Mental Health Services Administration (SAMHSA) has estimated that only 1 in 10 people struggling with substance use disorder receive the care they need. And Workit Health’s web and phone apps combine evidence-based therapy with medication management from a clinical care team, resulting in outcomes that far exceed those of traditional treatment programs. Plus Workit’s personalized and nonjudgmental programs are accessible to people at all stages of addiction recovery.
Workit Health co-founders Robin McIntosh and Lisa McLaughlin had experienced America’s broken addiction treatment system firsthand, meeting in recovery over a decade ago. And they brought together technologists, clinicians, and counselors to build a digital recovery program that would be accessible from anywhere. Since 2015, the company rapidly expanded to over 150 employees with medically-assisted treatment available in five states and therapy available nationwide.
KEY QUOTES:
“The demand for telemedicine care accelerated with COVID-19, but providing quality addiction treatment to people in the privacy of their home has been our priority at Workit Health since day one. With Workit Health, it’s easier than ever before to take the first step towards recovery, and we’re excited to use this round of funding to bring our holistic and evidence-based care to more Americans.”
— Robin McIntosh, Workit Health’s Co-Founder and Co-CEO
“We’re thrilled to be working with the FirstMark Capital team to change the way people receive addiction care. Our mission is to simplify treatment, but also to offer an improved experience. We’re looking forward to working with Rob Lowe to raise awareness about the issue of addiction and help the country understand that expert support is just a click away.”
— Lisa McLaughlin, Workit Health’s Co-Founder and Co-CEO
“Robin and Lisa’s commitment to Workit Health’s success goes beyond what is typically described as mission-driven. It’s deeply personal. They both experienced the challenges associated with recovery in the US and are uniquely positioned to create a program to address the issues that many people face when struggling with addiction. Robin and Lisa understand the journey and what it takes to build the necessary trust with their participants. We are excited to lead this Series B investment and help them realize their vision for democratizing access to addiction treatment for all.”
— Beth Ferreira, General Partner at FirstMark Capital
