Workshop – an email platform for internal communications – recently announced that the company has raised $12 million in Series A funding. McCarthy Capital led the funding round out of their Emerging Growth strategy. It also included support from prominent Midwest venture funds, including Ludlow Ventures and M25.
This additional funding round follows a seed round of $5 million in July 2022. Over the last year, Workshop became one of the fastest-growing internal communication platforms, gaining hundreds of customers and delivering emails to well over a million employees. It is now the chosen tool for employee-facing emails at Fortune 500 companies and name-brand organizations worldwide, including Papa John’s, Steve Madden, Edelman Financial, Northern Tool, Movement Mortgage, etc.
Workshop was co-founded in 2020 by Rick Knudtson (former co-founder of Flywheel), Ben Stevinson, and Derek Homann (former founders of Median). This group came together with a shared vision to help other organizations create a positive, engaging company culture through great internal communication. The latest funding round highlights Workshop’s essential role among distributed and global teams, which often struggle to create alignment and deliver engaging, relevant content to their employees.
The funding will be used for accelerating the innovation of Workshop’s easy-to-use solution for internal email; recruiting additional talent for the engineering team; scaling Workshop’s go-to-market efforts, including expanding sales and marketing; and reinforcing the customer success team with additional support.
Workshop also recently announced the official launch of its new communications calendar feature, which joins a suite of workflow-enhancing tools that help internal communications teams manage their emails at scale. And communicators can now see every email that has been sent and every email that is scheduled in one simple calendar view, ensuring their messages have the best chance of being read.
When paired with features like sharing and privacy settings, dynamic distribution lists, and AI-assisted content recommendations, it’s easy to see how Workshop can help manage internal emails across global, distributed teams and enterprises.
KEY QUOTES:
“We are excited to continue to support Workshop as they further invest to expand their team and product. Workshop is committed to being the leading internal communications platform, allowing its customers to better connect and engage with their employees.”
— BJ Hansen, Managing Director at McCarthy Capital
“We’ve loved working with McCarthy Capital over the last 18 months and couldn’t be happier to continue our journey with them. Together, we share a passion for this market and a big vision for how our product can impact it. I’m excited to further invest in Workshop’s platform and teams as we pursue our mission to create more happy Mondays for employees everywhere!”
— Workshop CEO and co-founder Rick Knudtson
“Workshop is gearing up for an incredible year, and we’re excited to add even more talent to the team in Omaha and beyond. We believe in our mission to create happy Mondays for our own team, too, and can’t wait to make 2024 a year of growth, innovation, and shared success!”
— Workshop Chief Operating Officer and co-founder Derek Homann
