World Financial Group announced the appointment of Steven Webster as Chief Operating Officer, reinforcing its focus on scaling its independent agent network and enhancing its technology-driven operating model.
Webster will report directly to President Michael Brodeur and will oversee core operational functions, including partner and product integration, agent supervision, and governance. His mandate includes leading the development and execution of WFG’s operating strategy, with an emphasis on scalable, entrepreneur-focused technology and improved service delivery.
The appointment comes as WFG continues to invest in tools and infrastructure designed to support its network of more than 92,000 independent agents across the United States and Canada. The company aims to streamline operations, strengthen client relationships, and increase productivity through enhanced digital capabilities.
Webster brings more than 20 years of leadership experience across financial services, fintech, and healthcare. Most recently, he served as Managing Director and Head of Client Experience at The Cigna Group, where he led digital experience strategy and innovation initiatives, including AI-enabled solutions to improve engagement and outcomes.
WFG, a Transamerica company, is focused on helping individuals and families achieve financial security through insurance, retirement, and wealth-building solutions. The COO appointment reflects a broader push to modernize operations and empower its agent network with more effective tools and support systems.
KEY QUOTES:
“Steven’s agent-first mindset and his proven track record leading complex transformations make him the ideal operational leader for WFG’s next era. His appointment reinforces our commitment to investing in the field by providing independent agents with enhanced service and smarter tools so they can better serve families and build sustainable businesses.”
Michael Brodeur, President, World Financial Group
“What attracted me to WFG is the company’s focus on building capabilities that eliminate obstacles for agents, accelerate client outcomes, and unlock new growth opportunities. I am excited to join WFG and collaborate with our field teams to provide practical solutions that make it easier for agents to serve more families and build sustainable businesses.”
Steven Webster, Chief Operating Officer, World Financial Group
