Orlando-based fintech company Worth has raised $30 million in a Series A funding round to accelerate development of its AI-powered platform for onboarding and underwriting small and medium-sized businesses.
The round was led by Fulcrum Equity Partners, with participation from Amex Ventures and TTV Capital.
Founded in 2023, Worth provides financial institutions with a unified infrastructure layer that integrates business identity, risk and financial data into a real-time decisioning engine. Its platform leverages artificial intelligence to automate onboarding, underwriting, Know Your Business, Know Your Customer, fraud detection and credit risk assessment, enabling faster and more accurate decisions.
The company is addressing longstanding inefficiencies in SMB financial services, where onboarding and underwriting processes often take days or weeks due to fragmented data systems. Worth’s technology enables near-instant approvals by consolidating these processes into a single platform.
The new capital will be used to enhance Worth’s technology, introduce Know Your Agent frameworks and expand its Decision Intelligence capabilities. The platform combines verified identity data, network intelligence, risk signals and machine learning models with customizable workflows to deliver real-time, auditable decisions aligned with regulatory requirements.
Worth also highlighted growing adoption among global financial institutions, including payment processors, fintechs and banks, which use its platform to reduce operational inefficiencies, accelerate time-to-revenue and expand access to capital for small businesses.
KEY QUOTES:
“Financial institutions have been forced to make critical underwriting decisions on incomplete, fragmented data for far too long. At Worth, we’ve built a global infrastructure layer that unifies business identity, risk and financial signals into a single, real-time decisioning engine. Our platform isn’t just improving onboarding speed; it’s fundamentally redefining how institutions onboard and underwrite small businesses at scale. With our agentic AI-powered Decision Intelligence, we’re enabling automated, auditable, real-time decisions that give financial institutions confidence in every outcome. This investment allows us to accelerate that vision and bring to market what we believe is the future: a one-click, global onboarding experience through the Worth Wallet, enabling financial institutions to instantly onboard businesses with speed, accuracy and trust.”
Sal Rehmetullah, CEO and Co-Founder, Worth
“We built Worth to fix a system that wasn’t working. Not just for small businesses, but for the financial institutions trying to serve them. When underwriting is fragmented and onboarding is slow, everyone loses. At Worth, we’re giving institutions the data infrastructure to move faster, make better decisions and unlock access to capital at scale. Because when financial institutions win, small businesses finally get the experience they deserve. This funding allows us to accelerate that mission and redefine how financial services are delivered to the backbone of our economy.”
Suneera Madhani, Chief Evangelist and Co-Founder, Worth
“Sal and Suneera’s deep understanding of the market, combined with their exceptional leadership and vision, led them to identify a critical gap in financial services that no one else was addressing. Worth is a solution built by a remarkable team that knows how to execute. Leading this investment round is not only about backing a company , it’s about supporting the vision of a founding team who have demonstrated time and time again that they can turn bold ideas into transformative solutions. The human capital they’ve assembled, from their leadership team to their board of industry veterans, makes it clear that Worth is built to last, and we’re looking forward to a great future together.”
Jim Douglass, Partner, Fulcrum Equity Partners
“We are excited to back Worth on their mission to transform the way enterprises approach SMB onboarding and underwriting. We believe Worth’s AI-powered automation solutions could enable more seamless experiences for customers. Worth’s strong growth momentum demonstrates that their value proposition is resonating.”
Margaret Lim, Managing Director, Amex Ventures
