WTW announced it has completed its previously announced acquisition of Newfront, a San Francisco-based insurance brokerage that the company described as a top 40 U.S. broker with a technology-enabled model and specialty expertise in high-growth industries. The transaction brings Newfront into WTW’s platform as the company deepens its presence in the U.S. middle market and advances its technology and specialty strategies, with Newfront now operating as part of WTW.
WTW positioned the deal as a way to combine Newfront’s technology-enabled broking model and industry focus with WTW’s global footprint, specialty strategy, and established analytics and broking platforms. The company said the combination is intended to improve how it delivers solutions to clients by increasing speed, efficiency, and the use of data and automation in brokerage and advisory work.
Newfront’s strengths, as described by WTW, include a differentiated broking platform supported by a growing producer base, proprietary client-facing technologies, and advanced automation and agentic AI. WTW said the acquisition enhances its position in high-growth sectors such as technology, fintech, and life sciences and expands its U.S. middle-market capabilities.
As part of the integration, WTW said Newfront’s team has joined WTW, including Newfront Co-Founder and CEO Spike Lipkin. WTW said Lipkin will focus on integration, client development, talent acquisition, and technology. Operationally, Newfront’s Business Insurance and Total Rewards segments have been folded into WTW’s Risk & Broking and Health, Wealth & Career segments, respectively, which WTW said will support a more integrated offering across client sizes and needs.
WTW cited the acquisition as being within its broader strategy of delivering data-driven, insight-led solutions across people, risk, and capital. Newfront, for its part, described itself as a modern brokerage spanning risk management, business insurance, total rewards, and retirement services, with specialization across more than 20 industries and a national footprint supported by more than 650 employees.
Support: WTW also disclosed the advisors on both sides of the deal. J.P. Morgan Securities served as exclusive financial advisor and Weil, Gotshal & Manges served as legal advisor to WTW. Perella Weinberg served as exclusive financial advisor and Reed Smith served as legal advisor to Newfront.
KEY QUOTES
“We are excited to welcome Newfront to the WTW team,” said Carl Hess, WTW’s Chief Executive Officer. “Combining Newfront’s cutting-edge, technology-enabled broking model and expertise in high-growth industries with WTW’s global footprint, specialty strategy and established analytics and broking platforms will enhance our delivery of innovative and efficient solutions to our clients. This milestone represents an important step in executing our strategy as we enhance our competitive differentiation and create long-term value for all our stakeholders.”
Carl Hess, Chief Executive Officer, WTW
