XCAD Network is a company that is enabling tokenization for YouTubers, allowing them to transform their vast audiences into web 3.0 communities. Pulse 2.0 interviewed XCAD Network founder Oliver Bell to learn more about the company.
Oliver Bell’s Background
What is Oliver Bell’s background? Bell said:
“I have grown up with an inclination towards the innovation that drives forth entrepreneurship. At the age of 19, I founded Coin Wizard, an e-commerce website that achieved GBP 1.4 million in turnover, and in 2013, I transitioned to blockchain with a focus on investment and consultancy.”
“This journey led me to co-found XCAD Network, a pioneering Watch2Earn movement that bridges creators and fans through tokenisation. I’m also an advisor to a number of companies within the Blockchain space.”
Formation Of XCAD
How did the idea for XCAD come together? Bell shared:
“Having seen how individuals can now become their own brands, we were excited to witness the growth of the creator economy and how it is expected to reach a valuation of US$480 billion by 2027, compared to its current value of US$250 billion.”
“However, with the growth of the creator economy, we have also witnessed the limited profitability of individual creators, due to a revenue-sharing model that’s often skewed in favour of platforms and their advertisers.”
“In tandem with the growth of the creator economy and its limitations, we have also seen the mainstream adoption of movements such as Play2Earn and Move2Earn, which was our lightbulb moment. With over 2.1 billion active users on YouTube, we were able to develop a system that works in synergy with YouTube, whereby viewers are rewarded for watching their favourite creators and creators are incentivised to deliver more content.”
Core Products
What are the company’s core products and features? Bell explained:
“XCAD’s core products and features are centred around its role as a Creator Token trading and Fan Loyalty Platform that utilises blockchain technology. This primary product enables the issuance of digitised Creator tokens, which fans can earn through loyalty and engagement with content creators on platforms like YouTube. These tokens can be used by fans to access exclusive benefits and perks or to vote in Creator polls that influence content and creative decisions.”
“The ecosystem of XCAD also includes several other components such as the XCAD CEX, Influencer MarketCap and dXCAD DEX, which are platforms for tracking and trading Creator tokens. The Governance Portal allows token holders to participate in platform decisions, while the Launchpad facilitate the opportunity to participate in Creator Token launches.. These elements collectively aim to deepen the connection between content creators and their audiences, leveraging financial incentives and community involvement to transform content creation and consumption.”
Significant Milestones
What have been some of the company’s most significant milestones? Bell cited:
“One of our recent milestones was the launch of the first-ever creator token in collaboration with Donato Muñoz (TheDonato), a popular YouTube star with over 40 million subscribers and 7 billion views recognised for his energetic content about video games.”
“Upon launch, the new creator token soared to a 100x all-time high, now sitting at 71x at US$0.071. The new $DON token was launched specifically tailored to meet the unique interests of TheDonato’s fanbase with an array of exclusive benefits and engagement opportunities that capitalise on the growth of the creator economy.”
“This milestone was incredibly affirming for us as it exemplified XCAD Network’s commitment to empowering content creators and engaging fans through innovative blockchain technology.”
Customer Success Stories
After asking Bell about customer success stories, he highlighted:
“The launch of the $DON token with TheDonato is the most recent one. While it’s early on, the reaction has been fantastic considering it’s the first full Creator Token launch. Having onboarded creators with over 800 million combined subscribers, we’re constantly looking to empower creators by providing opportunities for content monetisation and fan engagement through rewards and a voice in decision-making via Creator Token holding.”
Funding/Revenue
When asking Bell about the company’s funding and revenue details, he revealed:
“We have successfully completed Series A funding from one of Wall Street’s major players, Jump Trading. The funding was focused on expanding the XCAD Network to new audiences within the cryptocurrency space through their network of Tier 1 exchanges and partners. The undisclosed investment has expedited XCAD’s scalability and growth plans over the past two years.”
“This was one of our largest investments, as Jump Trading is a global trading firm that has made investments in many notable projects such as Chiliz and Solana, positioning itself as one of the largest liquidity providers for the cryptocurrency market.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Bell assessed:
“The creator economy is valued today at US$250 billion and is expected to reach a whopping US$480 billion by 2027. At XCAD Network, we seek to establish an effective monetisation tool in this booming market through the use of blockchain technology.”
Differentiation From The Competition
What differentiates the company from its competition? Bell affirmed:
“XCAD stands out due to its unique approach in the creator economy, with no direct competitors. It features the #Watch2Earn initiative, which rewards viewers with tokens for watching YouTube videos, offering a new way to engage fans and support creators. Additionally, XCAD’s use of blockchain technology facilitates various functions such as token trading and voting. This distinctive model aims to enhance the relationship between creators and fans, leveraging YouTube’s extensive platform to explore innovative forms of content monetisation and audience interaction.”
Future Company Goals
What are some of the company’s future company goals? Bell pointed out:
“XCAD’s future goals revolve around its mission to enhance the connection between creators and fans using blockchain technology and to be the go-to platform for Creator Token trading. A key goal is to bring mainstream web2 adoption to blockchain.”
“Additionally, XCAD plans to focus on balancing the distribution of value within its ecosystem. This means ensuring that both creators and fans fairly benefit from the platform, promoting a more equitable and sustainable model for content creation and consumption. By continuously refining and expanding its blockchain-driven features, XCAD seeks to further cement its role as a pivotal platform in transforming how creators interact with and reward their audiences.”
Additional Thoughts
Any other topics you would like to discuss? Bell concluded:
“Content creators must be on the lookout for monetisation opportunities that leverage their content. Though content may be encumbered by obstacles to monetisation, it remains a source of influence with which content creators have learned to monetise their craft. For instance, exclusive perks, brand collaborations and sponsored content have proven to show content as a creator of connections and attention among fans, which leads to monetisation opportunities.”
“This positions creator tokens as an additional avenue of income to bring together creators and fans through financial incentives. This turns fans from passive viewers to active stakeholders who are rewarded for their loyalty.”
“Though still in its nascent days, blockchain technology may open sources of income that nurture a direct connection between content creators and their audiences. This approach has shown promise as a sustainable model for content monetisation, as the creator economy continues to evolve.”
