xNARA is a company that is reinventing supplements through personalization. And the company’s mission is to identify an individual’s uniqueness and then personalize supplements and actionable recommendations with scientific precision to holistically address the well-being, needs, and goals of the person. Pulse 2.0 interviewed xNARA chief operating officer Steve Tan to learn more.
Steve Tan’s Background
Tan has a strong background in finance and financial planning. And Tan said:
“I have held key positions at renowned healthcare companies such as DBS Healthcare and TalkMed Group across the U.S., Singapore, and China. This experience has provided me with valuable insights into the financial dynamics of the healthcare industry.”
“As the Chief Operating Officer, my primary responsibilities encompass overseeing operations, finance, and legal aspects of xNARA. I ensure that the strategic objectives and business goals set by our CEO are executed effectively and efficiently.”
Challenges Faced
Has the current macroeconomic climate affected your company? Tan acknowledged:
“In response to the current macroeconomic climate, we have undertaken measures to optimize our internal cost structures and reprioritize investments. By focusing on initiatives that directly yield returns and streamlining our operations, we have ensured the sustainability and growth of xNARA within the evolving economic landscape.”
Core Products
What are xNARA’s core products and features? Tan explained:
“xNARA offers two primary core products:
Complements and Advanced Complements. Complements are personalized supplements that leverage advanced scientific knowledge and comprehensive data analysis through a 5-minute online assessment. Complements are personalized and precise dosage supplements selected from 125 active ingredients in the form of vitamins, minerals, amino acids, probiotics, probiotics, bio-active compounds, and food and herbal extracts.
Advanced Complements take personalization to the next level by incorporating intricate health insights captured through gut microbiome and genetic data; through our internal test kits sent to the customers. Formula and recommendations to consider such biological information and further health insights are also provided.”
Evolution Of xNara’s Technology
How has xNARA’s technology evolved since launching? Tan noted:
“Since our launch, xNARA has continuously refined its technology through extensive research and development efforts. We have captured valuable data from our customers, enabling us to enhance our machine learning algorithms and artificial intelligence modules. This iterative process, combined with peer-reviewed clinical trials and the integration of new scientific information, has propelled the evolution of our technology, ensuring that we stay at the forefront of personalized health solutions.”
Customer Success Stories
Upon asking Tan about customer success stories, he commented:
“Based on a survey of thousands of customers as of July 1st, 2023, an impressive 98% prefer our personalized Complements over standard supplements, with 88% reporting health improvements in at least one area and 86% experiencing benefits in multiple areas. We have received numerous positive organic reviews, solidifying our reputation as one of the highest-rated supplement brands in terms of customer satisfaction and efficacy.”
Funding
When I asked Tan about funding metrics, he revealed:
“xNARA is backed by institutional investors and high-net-worth individuals who recognize the value and potential of our innovative personalized health solutions. While we cannot disclose specific funding metrics, our external funding has provided us with the resources needed to drive growth, invest in research and development, and expand our reach.”
Total Addressable Market
What total addressable market (TAM) size is xNARA pursuing? Tan assessed:
“xNARA is targeting the global supplements market, aiming to disrupt it through personalization. As more individuals recognize the limitations of one-size-fits-all supplements and seek personalized alternatives, we are establishing a new industry focused on tailored health solutions. This affords us a significant total addressable market, as we cater to the growing demand for customized health and wellness products.”
Differentiation From The Competition
What differentiates xNARA from its competition? Tan affirmed:
“xNARA stands out from the competition through multiple differentiating factors. We excel in price competition while offering a sophisticated end product that includes personalized food, exercise, and recipe recommendations beyond Complements, our line of personalized supplements.”
“Our holistic approach incorporates genetic, microbial, and lifestyle data, more extensive than all competitors, providing a comprehensive understanding of an individual’s health needs.”
“Furthermore, our convenient two-sachet daily regimen replaces the need for numerous pills, and our entry barrier is minimal with a simple assessment process for Complements which takes 5 minutes to complete.”
