Yes& announced that it has acquired Modo Modo, a B2B-focused agency based in Atlanta.
The acquisition expands Yes&’s capabilities in B2B branding, strategic marketing, sales enablement, and omnichannel media.
The deal also deepens Yes&’s presence in Atlanta, which the agency described as one of the country’s fastest-growing business and creative markets.
Modo Modo works with clients across healthcare, fintech, manufacturing, energy, and technology.
Founded in 2007 by Moira Vetter, Modo Modo has spent nearly two decades building brands and growth strategies for complex businesses in technical and regulated industries.
The agency has earned more than 365 industry awards.
Modo Modo was also recently recognized as one of the 2025 WPO 50 Fastest Growing Women-owned Businesses in America and one of the top 20 largest women-owned businesses in Atlanta.
Modo Modo’s client portfolio includes Equifax, Northside Hospital, Fiserv, Cox Enterprises, and Georgia Tech.
The acquisition marks Yes&’s third strategic acquisition in the B2B space over the past 18 months.
Yes& previously added Beacon Digital Marketing in 2025 and Symmetri Marketing Group in 2026, strengthening its integrated marketing, digital experience, and growth strategy capabilities for enterprise organizations.
The Modo Modo acquisition also continues Yes&’s broader expansion strategy across Atlanta and the Southeast.
Earlier this year, Yes& acquired Atlanta-based brand and design studio Metaleap Creative, which has worked with organizations including National Geographic, Coca-Cola Consolidated, and Procter & Gamble.
Yes& also acquired Atlanta agency Hothouse in May 2025, expanding its creative, hospitality, entertainment, and consumer brand capabilities in the region.
Together, the deals reflect Yes&’s continued investment in building a stronger creative and strategic presence across healthcare, sports, technology, enterprise business, and consumer marketing.
Yes& is an independent, fully integrated creative agency serving clients across commercial, education, nonprofit, B2B, B2G, and government sectors.
The agency is headquartered in Washington, D.C., with additional hubs in Atlanta and Chicago.
KEY QUOTES:
“As I look to the future of marketing and advertising, at the intersection of business and technology, I’ve never been more excited to drive change and innovation. We’re joining Yes&, and leading growth in the B2B segment, at a time when global brands need to place smarter, more agile bets with their agency partners. The view and the possibilities from here are endless.”
Moira Vetter, Founder and CEO of Modo Modo
“We are delighted to incorporate Modo Modo into our fully-integrated creative agency platform. Moira will lead our investment in the robust B2B market. Modo Modo will further diversify our portfolio while enhancing our presence in Atlanta.”
Jeb Brown, Chairman of Yes&
“For years, Modo Modo has built its reputation helping ambitious B2B brands communicate complex ideas with clarity, intelligence and creativity. Their experience across healthcare, manufacturing, fintech and enterprise marketing adds significant depth to our growing capabilities and strengthens our ability to support clients operating in fast-changing industries.”
Zihla Salinas, CEO of Yes&
