Yext, a leading digital presence platform for multi-location brands, announced the acquisition of Places Scout, an industry-leading location intelligence platform. Used by top experts and enterprise brands, Places Scout delivers real-time and location-based insights to assess performance, track competitors, and optimize visibility across every major search channel. The deal strengthens Yext’s ability to provide best-in-class competitive intelligence, benchmarking, and AI-based insights.
With search evolving and AI-driven channels reshaping how customers find information, visibility alone is insufficient. And brands need a precise and data-driven understanding of their performance, who they compete with, and how to improve. Together, they offer brands a full view of their market position and the insights needed to take action at national and local levels.
This deal reinforces Yext’s position as the most comprehensive platform for digital presence management and follows Yext’s recent acquisition of Hearsay Systems. And with Places Scout’s proprietary local search and reputation data, Yext deepens its investment in helping brands connect with customers everywhere they search, discover, and engage.
KEY QUOTES:
“Places Scout has been a trusted provider of local search intelligence for nearly a decade. Bringing Places Scout’s data into Yext immediately enhances our competitive intelligence capabilities, helping brands not just see where they stand, but know exactly what steps to take to outperform their competition. As AI search and AI agents transform how customers find information, we are committed to giving brands the insights they need to take control of their digital presence and win. We are thrilled to welcome the Places Scout team to Yext.”
- Michael Walrath, CEO and Chair of the Board at Yext
“Yext has redefined how brands manage their digital presence, while Places Scout has pioneered search intelligence and benchmarking. Together, we’re combining structured data expertise with deep search analytics to give brands a more powerful way to uncover opportunities, refine strategy, and outperform the competition. As we’ve always said, ‘With better data, you can make better decisions.’ Now, as part of Yext, we’re giving brands unmatched intelligence to adapt, compete, and lead in an AI-driven search world.”
- Mark Kabana, CEO of Places Scout
