Yoga Joint announced it has raised $5.5 million in growth capital to support its expansion into New York City, marking a major step in its national growth strategy.
The investment round was led by Port Street Ventures and Jon Canarick, alongside a group of investors spanning fitness, real estate, and consumer sectors.
The funding will support the launch of Yoga Joint’s first New York locations in Fall 2026, with plans to scale to more than 15 studios across New York City and surrounding markets by 2030. Initial locations are expected in Manhattan and Williamsburg, Brooklyn, with additional expansion planned across nearby regions, including Westchester, Long Island, Connecticut, and New Jersey.
Yoga Joint, known for its infrared heated vinyasa yoga and high-intensity strength training formats, is positioning its New York expansion as a premium, lifestyle-driven fitness offering. The company aims to replicate its success in South Florida, where it operates 17 studios, while introducing its FIIT + FLOW programming to a broader audience.
The company is also partnering with marketing and communications agencies to enhance its brand presence as it enters one of the most competitive fitness markets in the United States.
The capital raise reflects Yoga Joint’s strategy of combining operational expertise, brand development, and targeted market expansion to scale its footprint across key urban markets.
KEY QUOTES:
“This raise is about far more than capital, it’s about assembling the right partners to build something enduring in one of the most competitive fitness markets in the world. We’ve brought together operators, investors, and brand builders who understand how to scale premium fitness concepts. With this team and this funding, we’re positioned to execute quickly and thoughtfully as we introduce Yoga Joint to New York.”
Adam Shane, Franchise Owner And Managing Director, Yoga Joint
“Adam’s vision goes far beyond opening studios – he knows how to build brands that people want to be part of. He’s a proven operator with deep experience scaling high-growth fitness businesses, but what really differentiates him is his people-first mindset. He builds strong teams, cultivates culture, and delivers experiences that keep communities coming back. That’s why he’s the right leader to bring Yoga Joint to New York.”
Brent Leffel, Managing Partner, Port Street Ventures
