Yottaa Buying Web Performance Consulting Company SpeedSense

By Amit Chowdhry ● Mar 25, 2025

Yottaa, a leading provider of digital experience optimization solutions for eCommerce, announced the acquisition of SpeedSense, a pioneer in web performance consulting and creator of Sensai technology.

This acquisition significantly enhances Yottaa’s Web Performance Cloud and Web Performance Services offerings, marking a major step in consolidating the fragmented digital experience monitoring (DEM) market.

By integrating SpeedSense’s Sensai technology with Yottaa’s Web Performance Cloud, brands can measure revenue impact across the entire customer experience — an industry-first capability. And unlike traditional DEM solutions that offer fragmented insights on an application-by-application basis, the combined Yottaa and SpeedSense solution provides e-commerce teams with a sophisticated view, capturing the full scope of performance data from real users, Google Core Web Vitals, and third-party applications essential to composable commerce.

Adding SpeedSense’s seasoned web performance consulting experts, who have successfully partnered with leading retailers and digital agencies for nearly six years, significantly expands Yottaa’s strategic capabilities. And this integration ensures that Yottaa customers and agency partners receive tailored consulting guidance to diagnose performance bottlenecks, optimize user experiences, and drive measurable revenue outcomes.

This combined platform uniquely addresses gaps left by traditional industry-standard tools like Google Lighthouse, which rely primarily on lab-based testing that often misses key nuances in real-world user experience. And SpeedSense’s proprietary Site Speed Health score complements Yottaa’s real user monitoring (RUM) — which delivers unsampled data across all browsers, not just Google Chrome — and third-party Performance Impact Rating (PIR), providing deeper and more actionable performance analysis.

Yottaa’s AI-based Anomaly Detection will benefit from Sensai’s advanced synthetic monitoring capabilities, empowering e-commerce teams worldwide to detect and resolve revenue-impacting performance challenges quickly.

KEY QUOTES:

“At Yottaa, we believe web performance isn’t just about faster page loads — it’s the ultimate revenue lever. By uniting Yottaa and SpeedSense’s technologies and incorporating their proven web performance consulting practice into our Web Performance Services division, we’re giving eCommerce teams the tools and insights they need to turn speed into a competitive advantage.”

– Mike Dickerson, CEO of Yottaa

“We’re excited about the value our combined technologies can bring because we share a vision that improving web performance directly boosts commercial performance. It’s not just about tracking page load times, it’s about empowering marketing, eCommerce, and development teams to focus on what truly drives revenue.”

– Darin Archer, Chief Product Officer at Yottaa

“In today’s competitive eCommerce landscape, teams are expected to do more with less — attention spans are shrinking, traffic is eroding, and margins are tighter than ever. Most brands don’t have the resources to build an enterprise-level web performance function in-house. By joining forces, Yottaa and SpeedSense are delivering a first-of-its-kind solution that blends advanced real-user monitoring, edge acceleration, and third-party management with hands-on developer expertise and behavioral insights from Sensai. This empowers digital teams to take precise action to improve their website’s performance and the health of their businesses.”

– Shawn O’Neill, Founder and CEO of SpeedSense

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