YSE Beauty, the clinically tested skincare brand founded by entrepreneur and actress Molly Sims, has closed a $15 million Series A growth equity round to accelerate its expansion at Sephora, invest in new product development, and further scale its direct to consumer business.
The financing was led by Silas Capital, a growth equity and venture capital firm focused on emerging consumer brands. L Catterton also participated, alongside existing backers Willow Growth Partners and Halogen Ventures, according to the company.
The Los Angeles based brand positions itself around simplified, results oriented routines for women age 35 and up, a demographic it says has often been overlooked by beauty marketing and product design. The company said the concept was shaped by Sims’ own experience with hyperpigmentation, which set off a multi year research and development effort that included testing hundreds of formulas before launch.
YSE Beauty debuted in 2023 and entered prestige retail in June 2025 through an exclusive partnership with Sephora. The company said the new funding will support an expanded footprint across Sephora doors in the United States while also backing continued growth in its direct e commerce channel.
Alongside the retail push, YSE Beauty is highlighting strong recent performance and ambitious targets. The company said it delivered 120 percent revenue growth in 2025 and expects to exceed 80 percent growth in 2026. It also said it anticipates more than doubling its Sephora business while maintaining momentum online, with the goal of reaching nearly $30 million in revenue next year.
YSE Beauty has also leaned on product recognition as it builds brand awareness, citing multiple industry accolades for specific items across skincare and hybrid skincare makeup categories. Those recognitions span outlets including Business of Fashion, Allure, Health Magazine, Good Housekeeping, Marie Claire, Shape, Oprah, and InStyle, according to the company.
Silas Capital partner Brian Thorne said the firm is betting on Sims’ ability to translate credibility and community into repeat purchasing, particularly among Gen X consumers seeking multifunctional products that combine skincare benefits with makeup adjacent utility. YSE Beauty, for its part, framed the round as bringing in investors with category expertise and strategic alignment as it scales distribution and expands its assortment.
KEY QUOTES:
“There is so much synergy between our brand, the brands in the Silas portfolio and L Catterton’s deep strategic knowledge of the category. Both firms deeply understand the kind of women we speak to… what she wears, what she values and how she moves through the world. It feels like a true alignment in vision and audience, making it the perfect fit. This partnership isn’t just strategic – it’s a shared philosophy and a mutual understanding of what’s going to fuel us and where we want to take the brand next”
Molly Sims, Founder, YSE Beauty
“Molly’s approachable, yet authoritative voice has been a key driver in building the loyal and engaged community supporting the incredible momentum for YSE Beauty. Leveraging her insider network of dermatologists, estheticians, and makeup artists, she has curated a lineup of multi-functional skincare-meets-makeup essentials that cater to an underserved Gen X customer that demands results-driven beauty. We’re thrilled to partner with Molly for this next chapter, supporting both the brand’s impressive e-commerce momentum, as well as its quickly scaling wholesale expansion with Sephora.”
Brian Thorne, Partner, Silas Capital
