Yuga Labs (a leading web3 lifestyle and media company and creators of the Bored Ape Yacht Club, Otherside, TwelveFold, and owners of Meebits, CryptoPunks, and 10KTF) announced it had acquired PROOF, which includes the PROOF Collective, Moonbirds, Oddities, Mythics, and Grails exhibition series.
This acquisition of PROOF’s assets, including its team, intellectual property, and artistic portfolio, aligns with Yuga’s vision to become the front door of web3. Yuga will start by bringing Moonbirds into Otherside, the place where content creators, communities, and brands will come together to participate in the social fabric of web3.
Kevin Rose, CEO & Founder of PROOF, will undergo a brief handover period before becoming an advisor to the company. And the PROOF team that will move over to positions at Yuga, Josh Ong, Jesse Bryan, and Amanda Gadbow will oversee the transition of the Moonbirds collection and other key elements into the Yuga ecosystem.
KEY QUOTES:
“As a company committed to championing art, culture, and community on the blockchain, we’re excited to have PROOF join the Yuga ecosystem. Moonbirds is a collection with great potential and many unifying brand elements with Otherside. We look forward to PROOF Collective becoming an important part of our ongoing art and community engagement efforts.”
- Daniel Alegre, CEO of Yuga Labs
“We’re very excited to bring Moonbirds into Otherside. It’s the perfect home and future for our collectors. With the PROOF Collective on board, it shows Yuga’s commitment to digital fine art, and our combined resources will allow us to innovate faster and reach more people. It’s going to be an exciting journey.”
- Kevin Rose, CEO & Founder of PROOF
