Zeta Global entered into an agreement to acquire Digital Audience, expanding the identity and activation capabilities of the Zeta Data Cloud and its broader AI infrastructure platform.
Digital Audience is a data infrastructure company focused on helping businesses connect customer data with digital audience activation.
The company is already integrated with Zeta.
Zeta expects the acquisition to broaden its ability to activate customer intelligence across digital channels and measure the results of those campaigns.
Digital Audience will also bring additional data and AI engineering talent to Zeta.
Zeta positions its technology as intelligent AI infrastructure that connects enterprise customer knowledge to AI systems and then activates those insights across marketing and engagement channels.
The acquisition is intended to strengthen the identity layer supporting that infrastructure.
Zeta believes improved identity resolution and activation can help enterprises connect customer intelligence with more measurable marketing outcomes.
The company plans to integrate Digital Audience into the Zeta Data Cloud and its broader technology ecosystem.
KEY QUOTES:
“Enterprise intelligence only creates value when it can be put to work and improve outcomes.”
“Our focus is always helping clients generate a higher return on every dollar they invest, and Digital Audience will help us do exactly that.”
“It will strengthen the infrastructure that carries Zeta’s customer intelligence further into the digital ecosystem, helping customers activate what they know more efficiently, engage audiences more effectively across channels, and measure the impact.”
David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global
