Zillow and Realtor.com announced a collaboration to expand access to pre-market residential real estate listings by making Zillow Preview listings available as Realtor.com Preview listings beginning this summer.
The partnership is designed to increase visibility for homes before they officially go live on the market, allowing buyers to view pre-market properties across both platforms regardless of brokerage affiliation or platform preference.
Under the collaboration, preview listings will be accessible without requiring special brokerage relationships or account restrictions. Listings will include enhanced placement in search results and email alerts on both platforms.
Buyers will be able to save preview listings, contact listing agents, pre-book home tours, and prepare financing before homes formally enter the market.
The companies said the initiative is intended to create greater transparency and broader exposure for sellers while improving access to information for buyers during the early marketing phase of residential listings.
According to the announcement, Zillow Preview has already signed more than 60 brokerage and franchisor partners, including Keller Williams, RE/MAX, Berkshire Hathaway HomeServices, HomeServices of America, United Real Estate, Engel & Völkers, and Side.
The companies also said participating agents may receive benefits including elevated listing visibility, direct buyer connections, and revenue participation opportunities tied to qualified transactions originating through preview listings.
Zillow said Preview is currently available in all U.S. markets except New York City, where StreetEasy is evaluating a separate offering.
KEY QUOTES:
“The real estate market works best when every buyer has access to the same information — nothing hidden, nothing reserved for a select few. That’s Zillow’s core belief. Zillow and Realtor.com® both are committed to the same principle: sellers deserve maximum exposure from day one, and buyers deserve visibility into every home available to them. With this collaboration we’re not just expanding reach, we’re creating true seller choice while setting a new industry standard for what transparency in real estate actually looks like for buyers, sellers and agents.”
Jeremy Wacksman, CEO, Zillow
“For 30 years, Realtor.com® has acted in the interests of the open marketplace, ensuring sellers free and ubiquitous promotion of their property and ensuring buyers can find any home, and the important information about that home, with nothing more than an internet connection. Our preference is that all listings, including early marketing listings, flow through the MLS and reach the widest possible audience for the benefit of both sellers and buyers. But where MLSs don’t yet offer a Coming Soon status, or where brokers choose to syndicate their preview listings directly, we have a responsibility to display those listings as broadly as possible.”
Damian Eales, CEO, Realtor.com
