Zocks, a privacy-first AI platform for financial advisors that analyzes conversations with clients to capture key information and integrates with key business and records systems to accelerate workflows, announced it has raised a $13.8 million Series A round led by Motive Ventures with participation from existing investor Lightspeed Venture Partners. And additional investors in the round include Expanse Venture Partners, Entrée Capital, and 14Peaks. The funding will accelerate Zocks’ mission to empower advisory firms with data-driven insights while maintaining the personal touch essential to client relationships.
Since launching in early 2024, Zocks experienced explosive growth, onboarding over 1,000 advisory firms to its platform. And the company has established partnerships with industry-leading fintech platforms Wealthbox, Redtail, and Practifi, as well as notable enterprise clients and partners that include Carson Group, Osaic, RFG Advisory and Cambridge Financial Group.
This funding will drive Zocks’ rapid expansion across product development, team growth, and go-to-market efforts. And over the next year, the company plans to enhance its AI capabilities by further developing its AI agents that automate time-intensive workflows like email responses, account applications, and form processing. Plus, Zocks will also introduce advanced analytics features, enabling firms to surface insights across their entire book of business. The company also plans to explore expansion into the European market.
Zocks takes a unique approach to client intelligence. Unlike traditional AI meeting notetakers, the platform:
– Build comprehensive household-level client profiles by synthesizing information across all conversations and touchpoints
– Automatically identifies action items and fills out forms to drive workflows for teams
– Seamlessly integrates with existing CRM systems while maintaining the highest privacy standards
– Saves advisors an average of 45 minutes per client meeting through intelligent automation
– Enables firms to standardize client data capture and archival across their entire organization
This investment follows a $5.5 million seed round led by Lightspeed, during which Zocks also formally announced the company’s launch.
KEY QUOTES:
“The future of wealth management belongs to advisors who can harness unstructured client data and turn it into real-time intelligence. This investment allows us to accelerate AI-driven innovation, expand our team, and deepen our integrations, ensuring that Zocks remains as the industry’s most advanced solution for client intelligence and workflow automation.”
- Mark Gilbert, CEO and Co-founder of Zocks
“We invested in Zocks because they are not just an alternative in this space—they are the enterprise-ready leader that financial advisors and firms need. Zocks goes beyond a sleek UX, delivering broader intelligence and workflow automation across both client servicing and financial products. Mark and his team bring the ideal combination of experience and vision to transform wealth management with AI agents. Motive’s portfolio companies support an estimated 100,000 advisors, 100M+ end client accounts, and have approximately $22 trillion of associated end client assets, so we believe this is a perfect match.”
- Harsh Govil, Principal at Motive Ventures
“From day one, we’ve believed in Zocks’ vision to revolutionize financial advisory workflows with AI-driven intelligence. Their rapid growth is a testament to both the market’s need for smarter automation and the team’s execution. As they expand their team and enhance their technology, we remain committed to helping them provide advisors with the tools they need to operate at peak efficiency.”
- Arif Janmohamed, Partner at Lightspeed Venture Partners
