Zocks, a privacy-first AI platform built for financial advisors, has raised $45 million in Series B funding to broaden its automation and analytics capabilities into what the company describes as a business growth engine. The round was co led by Lightspeed Venture Partners and QED Investors, with participation from Illuminate Financial and existing backers Motive Partners, Expanse Venture Partners, Entrée Capital, and 14Peaks Capital, bringing Zocks’ total funding to $65 million.
The company said it will use the new capital to deepen its agentic AI beyond administrative automation, aiming to help advisors identify planning opportunities across their full book of business and act more quickly through contextual insights and suggested next steps. Zocks also plans to scale enterprise readiness through additional integrations, security, and compliance features, positioning the platform to serve firms that want to standardize AI-driven workflows across advisors and teams.
Zocks says its product converts advisor-client conversations into structured data and syncs it across core systems via two-way integrations, including CRM, financial planning, tax, and portfolio management tools. The company said this enables automation across workflows such as onboarding, account opening, meeting preparation, follow-ups, and document processing. By combining conversation data with connected platform data, Zocks says advisors can query their client base for specific segments and needs, receive next best action recommendations grounded in prior conversations and data, and execute follow-on steps with one click.
The company reported that its platform saves advisors more than 10 hours per week on administrative tasks and is used by more than 5,000 financial firms. Zocks cited enterprise customers including Ameritas, Carson Group, Kestra Financial, and Osaic.
Zocks also pointed to broader industry pressures it believes are accelerating demand for automation and proactive service. The company referenced a projected shortage of 100,000 advisors by 2034 and research indicating that time constraints are limiting referral-driven growth strategies among large RIAs.
KEY QUOTES
“Zocks stands apart because they deeply understand both the technology and our profession,” said Shannon Spotswood, CEO of RFG Advisory. “They’ve built that expertise into an AI product that solves real problems for advisors and their teams, from eliminating operational bottlenecks to surfacing insights we could not access any other way. With Zocks, our advisors can maximize their time and run a better business without compromising the independence that defines who we are.”
Shannon Spotswood, CEO, RFG Advisory
“This past year has shown just how fast AI is advancing and, with it, how quickly client expectations are changing,” said Mark Gilbert, CEO and Co-founder of Zocks. “Clients want highly personalized service where advisors are anticipating their needs. Zocks is both a system of work for advisors, and now also a system of insight for advisors and firms. We’re aggregating data and intelligence to identify revenue-producing activities, and to guide advisors to be more personalized and proactive across their entire book.”
Mark Gilbert, CEO and Co-founder, Zocks
“Zocks has demonstrated exceptional velocity since Lightspeed initially led their Seed round in 2024, building a comprehensive AI platform that addresses the full spectrum of advisor workflows,” said Arif Janmohamed, Partner at Lightspeed. “Their product-first culture, native AI architecture, and integration depth give them a clear advantage in capturing a huge market. We’re excited to continue to re-invest and co-lead this latest round.”
Arif Janmohamed, Partner, Lightspeed Venture Partners
“Zocks isn’t just another AI meeting tool, it’s emerging as the system of work for advisors and agents,” said Laura Bock, Partner at QED Investors. “We were super impressed by the depth of workflow automation and the ability to operate across core systems, data sources, and compliance environments at enterprise scale. As firms look to scale personalized service and compete on client experience across wealth, banking, and insurance, Zocks will become essential infrastructure.”
Laura Bock, Partner, QED Investors
