Science and nutrition company ZOE announced new investment from Coefficient Capital. The New York based investment firm is investing $15 million and is adding ZOE to its lineup of technology-enabled consumer brands that it believes have the power to drive transformational consumer shifts.
The funding will support ZOE’s expansion plans in the US and continue to deliver long-term engagement from its community of over 100,000 members worldwide.
Coefficient Capital’s own Consumer Trends Survey 2024 found that Americans are in the dark about what makes up ultra-processed food (UPF), with many mistakenly identifying energy drinks and protein shakes as non-UPFs. And ZOE’s science noted that ultra-processed food, which dominates the food supply, is deeply damaging for long-term health. ZOE encourages a return to real food through its nutrition advice and recipes.
In Greek, ZOE means life and thousands of members say that ZOE changed their lives. ZOE believes that everyone can feel better and live longer, healthier lives by rethinking the food they eat. ZOE runs the world’s largest science nutrition study and with our national health in crisis, the latest scientific research shows that eating the right food can transform our health right now.
Through the ZOE app, support, advice, and repeat testing build sustainable changes to members’ eating habits; as they track their progress and compete with themselves to achieve higher scores. And within just a few months, energy, mood, hunger, and sleep can improve, so that ZOE members feel better and live healthier.
ZOE’s other investors include Accomplice, Balderton Capital, Daphni, Ahren, THVC and Steven Bartlett’s Flight Fund. And in 2022, ZOE raised over $8.5 million though a crowdfunding campaign from its members, an extension of the brand’s continued focus on community science at scale.
KEY QUOTES:
“I am really excited that Coefficient Capital has decided to join us in our mission to improve the health of millions. I’m confident their expertise in helping consumer brands to grow across the US will accelerate our own growth. The US, like the UK, is in the midst of a terrible health crisis. The food that our governments tell us is good for us is in fact causing us to feel terrible, and live fewer healthy years than our parents.”
“The need to make smarter food choices, based on real science, has never been greater. We’re excited to be helped by Coefficient Capital to improve the health of many more members this year.”
- Jonathan Wolf, cofounder and CEO of ZOE
“The way ZOE combines their own science and data to drive huge shifts in consumer behavior towards health immediately impressed us. Their work, in running the world’s biggest nutrition science study and clinical trials, sets ZOE apart in a world that’s full of health and wellness companies making false claims without regulation.”
“It’s essential that companies like ZOE exist to meet the demand for consumers who want informed, actionable advice to help them feel better now, and for years to come. We were blown away when we spoke to members, who said that ZOE has completely changed their lives.”
- Andrew Goletka, Managing Partner at Coefficient Capital
