ZS, a global management consulting and technology firm, announced it has acquired Digital Additive, a leading Salesforce digital marketing agency that specializes in helping businesses leverage the Salesforce Marketing Cloud ecosystem to build data-driven and personalized marketing campaigns and deliver impactful results.
Combined with Digital Additive, ZS has strengthened its end-to-end customer engagement capabilities, including digital data and analytics, customer orchestration, and marketing activation.
Digital Additive – which worked with multiple Fortune 1,000 companies – was founded in 2012 to help clients move beyond one-size-fits-all marketing programs and reach customers at a one-to-one level.
KEY QUOTES:
“Our team at ZS has been focused for years on using Salesforce solutions to help clients transform their marketing offerings and digital customer experience. Digital Additive brings a wealth of Salesforce expertise, and ZS can now deliver even more value for clients who want to create high-impact customer interactions and accelerate growth.”
- ZS CEO Pratap Khedkar
“Digital Additive’s strong digital marketing capabilities, deep expertise in Salesforce marketing solutions and trusted reputation will help us accelerate our marketing technology portfolio. Together, we can create more synergies for our clients by integrating our AI-driven customer orchestration capabilities with marketing activation solutions and services.”
- ZS’s Saby Mitra – who leads the firm’s Digital Customer Experience practice area
“At Digital Additive, we’ve leveraged Salesforce Marketing Cloud to create impactful marketing automation and content management programs for some of the world’s leading brands. With Digital Additive and ZS joining forces, we can better serve our clients and help them achieve AI-driven, hyper-personalized customer experiences at global scale.”
- Roxana Shershin, co-founder and president of Digital Additive
