Zubr Capital announced a new investment in Larixon Classifieds with local developments in Cyprus, Mongolia, Tajikistan, Jamaica, Trinidad and Tobago. And Larixon Classifieds is a holding company that owns multiple successful classified platforms across various emerging markets. Among these platforms are Bazaraki.com (the largest classified in Cyprus), Unegiu.mn in Mongolia, Somon.tj in Tajikistan, Pin.tt in Trinidad & Tobago, and JaCars.net for car classifieds throughout Jamaica.
The current international classifieds market is expected to grow by hundreds of billions over the next few years. And the key growth factors are driving an increase in demand. The most essential success factor for classifieds is market leadership.It is important for a platform to be best known to users among other platforms to become the market leader, attract the maximum number of users and have a strong barrier to entry for other players.
The goal of Larixon Classifieds is to maintain its status as the “most visited local website” and “most popular mobile application” in the fast-growing international classifieds market. And creating these scalable marketplaces enriches the value of local economics, enabling people to trade and deal with one another more efficiently.
Larixon’s team has seen the value of Zubr Capital not only in pure investments but also in business development. And among the key priorities are creating a strategy, setting up financial accounting, attracting strategic partners, and structuring the group of companies. This fund has already implemented all of these competencies in other portfolio companies and is ready to support Larixon in further increasing the value of the business.
KEY QUOTES:
“As a fund investing in the tech industry, we are excited to see how Larixon Classifieds will continue to develop. Their track record in the online classifieds industry demonstrates the immense need for their services and the proficiency of their team. This industry has shown remarkable stability, with resilient valuations even in the face of global crises like the pandemic. We’re eager to push for even more success through our strategic partnership.”
-Viktar Dzenisevich, Investment Director and Partner at Zubr Capital
“We are pleased to welcome Zubr Capital to the team. We are sure that with their experience and fresh perspective, we will be able to have an even greater positive impact on our markets, bringing new technologies and opportunities to our countries.”
-Evgeny Ostrovsky, co-founder of Larixon Classifieds
